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The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

31 May 2012

The lively atmosphere greeting visitors to JWT London's bar at the end of most working days might

Tracey Follows: You don't need a cape and mask to have a superpower

31 May 2012

What do you think the most wanted superpower is these days? Well, a cursory glance towards

All about ... Newsworks

31 May 2012

the conventional ink-on-paper national newspaper medium as an advertising proposition - rewarding the very best ... reality in the national press, a reality in which titles operate across a range of platforms - computers, smartphones and tablets. He adds: "The media landscape is evolving fast, and this is affecting the national ...

Russell Davies: Can Facebook offer quality as well as quantity to brands?

31 May 2012 | by Russell Davies

,000 Facebook users must die every day. That compares with about 1,500 dying every day across England, Scotland ... users dying every day, that's soon not going to be enough. There will have to be a whole department ... problem to think about - not least because of their scale. They've got 19,000 users dying every day - just ...

On the Campaign Couch ... with JB

31 May 2012 | by Jeremy Bullmore

new medium. Early days, of course, but I'm not sure it's been entirely successful.) It was also before ... Harry's reels and listen to Harry's informed commentary. A McMahan presentation would last a full day ... was utterly scrupulous in his attribution of credit. He would start the day by making it absolutely clear ...

Why does adland need a new creative agency?

31 May 2012

costs, fixed assumptions. But we all know in our hearts that life is becoming more variable as each day ... live with this pressure every day. They have had to overhaul their operating models, change ...

How digital can turn a great story into a super-franchise

31 May 2012

day and each innovative development. Ultimately, through these wholly integrated experiences ...

Is outdoor trading dated?

31 May 2012

, nothing less than the detailed out-of-home behaviour patterns of a whole nation and the consumption ...

Shazam sets its sights on revolutionising TV ads

31 May 2012 | by Maisie McCabe

every day. Yet Nigel Walley, the managing director of the digital media consultancy Decipher, questions ...

R Whites reinvents 'secret lemonade drinker'

29 May 2012 | by Loulla-Mae Eleftheriou-Smith

". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who ... an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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