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National Trust launches Wallace and Gromit ads

The National Trust is targeting new audiences and young visitors with a Jubilee-themed augmented reality campaign starring Wallace and Gromit.

Jedi day: Top 10 shared Star Wars ads

We celebrate a date dear to 'Star Wars' obsessives with a look at the most shared ads tapped from George Lucas's imagination.

Hotline: Appointment at The National

Richard Hayes, previously the magazine sales controller and head of trading at Bauer, has been appointed as the trading director for The National, a new sales package led by Northcliffe Media and Trinity Mirror Regionals.

The National Trust turns to Facebook for Great British Day Out

The National Trust is launching a campaign that encourages Facebook users to design a 'Great British Day Out', in a drive to target a younger audience by displaying the variety of its venues.

National Trust calls review of DM account

The National Trust is reviewing its direct marketing account as it looks to consolidate its fundraising, membership and loyalty activity into one agency.

April Fools' Day: Which brands got involved?

BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April Fools' Day yesterday.

18 Feet & Rising wins pitch for National Trust account

The National Trust has appointed 18 Feet & Rising to its advertising account after a pitch.

Pick of the Week - Abbott Mead Vickers BBDO/The National Lottery

The National Lottery's new ad by Abbott Mead Vickers BBDO made an impression on Jeremy Lee:

Guinness launches St Patrick's Day sheep dog viral

Guinness is encouraging men to "round up their mates" for St Patrick's Day with an online campaign that features friends herding together like sheep.

National Lottery campaign spotlights charity funding

The National Lottery is to focus on the good causes it helps, in an ad campaign due to break on Sunday (4 March).

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.