. We look forward to the impact of running Super Reed as the focal point of our national TV campaign ...
The agencies won the work after a pitch that was handled by the Learndirect head of marketing, Justine Poole. Ufi invited agencies to participate in the review in February, and paired creative agencies and media agencies. Dare will create national integrated campaigns for Learndirect using TV ...
free album or film in the newsagent's almost every day. It took an instance of sheer folie de grandeur ... become "more precious than ever", has more rituals, and is the day when people spend the most time ... delivered a third of the group's weekly national newspaper ad revenues. That's now down to 28 per cent. A ...
and will be rolled out nationally in 2011. Media is planned and bought by MC C. ...
Brief To produce an image that promotes VIP days at England's 6 Nations Rugby matches. The aim ... was intended to be a heightened dramatisation of his passion for typography. Government (national local ... Photography Creative agency Iris Nation Creative team Neale Horrigan, Art Director. Leigh Wallace ...
. On a day-to-day basis, it's about delivering on time and where that is so, creative and production can ...
Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... Dreads went on to give interviews in the national media, thus spreading the "It Doesn't Have To Happen ...
of stuff that emerge from our work every day can be stored, codified, updated and shared. The problem is ... every day? We thought: "What if we all did?" What if we created a wiki to store all of our agency ...
We wondered what would happen if we banned people from talking about "digital", "social", "viral", "mobile", "ATL", "BTL" and "TTL". As an exercise, it's revealing. What do you sell to clients? What do they buy? What do you "make"? What do planners talk about all day? We believe it's the end of the road ...
will fail. Start-ups will earn headlines one day and go bankrupt the next. Clients will test, retreat ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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