Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
01 Jun 2012 | by Ben Hall
of times they have been shared on Facebook, Twitter and the blogosphere. Ads launched more than 30 days ...
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Ernst & Young appoints UM International for global media
01 Jun 2012 | by Maisie McCabe
and national marketing teams will be able to lean on the work produced by UM International. Eddie Bowman ...
Neil Jones joins Johnston Press as commercial chief
31 May 2012 | by Katherine Levy
. Jones will report to Highfield and be responsible for driving national ad sales, devising joined ...
All about ... Newsworks
31 May 2012
the conventional ink-on-paper national newspaper medium as an advertising proposition - rewarding the very best ... reality in the national press, a reality in which titles operate across a range of platforms - computers, smartphones and tablets. He adds: "The media landscape is evolving fast, and this is affecting the national ...
Russell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
,000 Facebook users must die every day. That compares with about 1,500 dying every day across England, Scotland ... users dying every day, that's soon not going to be enough. There will have to be a whole department ... problem to think about - not least because of their scale. They've got 19,000 users dying every day - just ...
Double Standards - 'Media agencies need to be comms specialists'
31 May 2012
as ever; media is still only a small part of their day job. Agencies now have to package and sell ... really want? Gone are the days of media agencies dragging their knuckles along the ground and talking ... recommendations and confidence that their agencies can deliver the best effective solutions. At the end of the day ...
How digital can turn a great story into a super-franchise
31 May 2012
day and each innovative development. Ultimately, through these wholly integrated experiences ...
Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
every day. Yet Nigel Walley, the managing director of the digital media consultancy Decipher, questions ...
Google's big debate on piracy, privacy and porn
31 May 2012
game-changer. The best advice of the day for my money was from Schmidt on the topic of careers. He ...
Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
on Trafalgar Square and counting down to the start of the Olympics, stopped working with 499 days to go causing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
