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Channel 4 hires Hearst's Matt Salmon as head of agency sales

13 Feb 2012 | by Maisie McCabe

in September 2011, after The National Magazine Company's parent, Hearst, bought Hachette Filipacchi UK ...

Marketing Guru on... keeping ahead of the youngsters

10 Feb 2012 | by Will Harris

will work has real value. Your second option is to surrender all claims to be a day-to-day marketer ...

National newspaper ABC figures for January 2012

10 Feb 2012 | by Staff

Sales for many of the UK's national newspapers recovered from the seasonally slow December

Foxy Bingo exposes all in new ad

10 Feb 2012 | by Sara Kimberley

The ad, created by The Biscuit Agency, will launch on Facebook and Twitter on Monday (13 February) before airing on TV the following day, St Valentine's Day. The 60- and 30-second spots, entitled 'Born Free' feature the brand's mascot, Foxy, in his famous purple suit, mowing the lawn using a golden lawn ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

for Valentine's Day, a key marketing event in the calendar. However, for those whose business is squarely ... at Ann Summers . 'Taboos are not something we worry about on a day-to-day basis. This is a rich ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

, across which thousands of cars speed each day, was unexpectedly found to have eroded, raising ... marketing, such as the company's 'Audi driving experience days' in the UK and overseas. 'It's worth a lot ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

Mainstream brands built without the aid of TV advertising abound these days. One need look ... aspirations from day one and don't have the philosophy of nurturing the business over time.' Another ... the effect of the spend. One cost-effective strategy is to choose the most relevant time of day to advertise ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

entertainment properties are becoming famous in weeks; or days in some cases,' he adds. Coyle also points out ... this Christmas had a big upswing in sales; we sold three months' worth of stock in three days,' he says ...

Marmite aims to spread love with Facebook e-cards

10 Feb 2012 | by Sarah Shearman

series of e-cards for Facebook users to send to their loved ones on Valentine's Day....Available from today, the e-cards come with three different messages about love. Visitors to the Marmite fan page who like the brand will be able to send one of the e-cards to contacts within their network on Valentine's Day. The campaign was devised by Splendid Communications. Marmite, famous ...

Flack's Week: 10 February

10 Feb 2012

an exhibit - a Mini Cooper covered in one million Swarovski gems - out of a smoke duct in the roof ... Chegwin is back. Well, it was for a day. Confused.com set up its very own swap shop with Chegwin hosting ...

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