to remove filtersDurex campaign promises to help couples get in sync
24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
launches in the lead-up to Valentines Day, allowing consumers to be "in-sync" with their virtual gaming ...
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P&G launches London 2012 Olympics campaign
18 Apr 2012 | by Emma Powell
to mark the 100-day countdown to the London 2012 Olympics....a light on the amazing work mums do every single day in raising their children. "At P G, our ...
Unilever's Weed talks media connectivity and consumer behaviour
13 Jan 2012 | by Arif Durrani
every day, and for me I need to understand about where those consumers are going, how do they consumer ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... . 'We set out this year to capture the mood of the nation and hit the right note with customers, and we ... .22 10 18 National Lottery AMV BBDO/ OMD UK 11 134 20.3 31.87 11 ...
P&G brings back Old Spice guy as MANta Claus
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
The digital campaign, created by Wieden + Kennedy, features a series of online videos in which Mustafa, filmed in a log cabin surrounded by Christmas gifts and fairy lights, and standing in a towel and a scarf, acts as the modern-day Santa Claus. Mustafa pledges to give Christmas gifts to all seven ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
Tweet sent to rival Walkers on a celebratory day for Tyrrells earlier this year, he wrote: 'Just heard ... is the 'Alternative Five-a-day', which is made up of 'A ploughman's lunch', 'A tale from the good old days', 'A hearty ...
Adwatch (Aug 3) - Top 20 recall: Lynx has an effect
03 Aug 2011 | by Mark Roalfe, Chairman, RKCR/Y&R
: great content that celebrates beautiful girls in a cheeky way. What can we learn these days from Lynx ...
My YouTube ad of the week: Sue Unerman, Mediacom
22 Jul 2011
or aftershave and they eschew manicures and facials. But even this is better than in earlier times. The chain-smoking ...
Marmite launches 'hate cuisine' TV ad
05 Jul 2011 | by Sara Kimberley
to incorporate the product in their every day meals." ...
New Look '100 days of summer' by Mother
12 May 2011
New Look's has launched its '100 days of summer' campaign, the first by Mother since winning
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
