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Troubled drugs giant AstraZeneca calls in dual agency support

executive s departure, which came just days after the roster was confirmed. A source said: The future ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ... model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ...

Marc Pritchard interview: How P&G 'cracked' social ROI

to what and so you know what drove the money. It's interesting that when we did the Mother s Day event ... there and it gets 7,000 hits in three days, it's a pig! Take it down. Do something else. With Old Spice we knew ...

Commercial TV and radio remain strong in Q1

. Elsewhere, the commercial radio sector, which accounts for 3.8% of total national adspend, was the only ...

ZenithOptimedia retains Superdrug media

appointments in the coming days. ZenithOptimedia has looked after the UK AS Watson business for the past two ...

Durex campaign promises to help couples get in sync

launches in the lead-up to Valentines Day, allowing consumers to be "in-sync" with their virtual gaming ...

Starcom MediaVest Group scoops $600m global Novartis media

The account, which includes over-the-counter medicines including Tixylix, Savlon and anti-smoking product Nicotinell, is worth 9m in the UK, according to Nielsen. The global account is expected to be run from Starcom MediaVest Group s London office. The Publicis-owned agency will take on the business ...

Philips 'express yourself every day' by DDB

Philips has launched a through-the-line campaign to inspire and enable men to express themselves in their shaving and grooming.

Smooth Radio signs promotional deal with Tetley

1000 every day. Special promotional packs of Tetley decaf featuring Smooth Radio's logo and a ... audiences. We're a nation of tea drinkers and what could be a more relaxing experience than a cuppa whilst ... of Smooth Radio's first year as a national service, the station reported an average weekly audience of 3 ...

Private Hear ads for review October 2011

of your five-a-day. I thought red wine might because it s got grapes in it, but sadly not. Then I discovered something red that does count Heinz Tomato Soup. One bowl counts as one of your five-a-day. How ... , Heinz Brief: Moments to enjoy Heinz Tomato Soup as one of your five-a-day Agency: Abbott Mead Vickers ...

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