to remove filtersP&G launches London 2012 Olympics campaign
18 Apr 2012 | by Emma Powell
to mark the 100-day countdown to the London 2012 Olympics....a light on the amazing work mums do every single day in raising their children. "At P G, our ...
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King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
few days of going live, in the run up to Wimbledon , directly taking on Gillette's tennis ad featuring ...
Kleenex to run 'wipe away' campaign for beauty line
19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
this week, using the strapline "wipe away your day"....cloths, used as a way to wipe away the entire day, not just make-up. The debut activity for the new ...
Public unruffled by 'sexy' outdoor ads
28 Feb 2012 | by Maisie McCabe
quantitative survey of a nationally representative sample of more than 1000 people. The online respondents ...
Durex campaign promises to help couples get in sync
24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
launches in the lead-up to Valentines Day, allowing consumers to be "in-sync" with their virtual gaming ...
WFA unveils keynote speakers for Global Marketing Conference
23 Jan 2012 | by Arif Durrani
The event, which is being co-hosted by WFA's US member, the Association of National Advertisers (ANA), claims to be the first time the world's biggest marketers will be united in the world's biggest advertising market. The Global Marketing Conference aims to inspire showcase examples of great brand ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
, Unilever's shift seemed apt. 10. THE UK RIOTS, BRANDS AND THE OCCUPY MOVEMENT Amid the national ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... . 'We set out this year to capture the mood of the nation and hit the right note with customers, and we ... .22 10 18 National Lottery AMV BBDO/ OMD UK 11 134 20.3 31.87 11 ...
P&G brings back Old Spice guy as MANta Claus
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
The digital campaign, created by Wieden + Kennedy, features a series of online videos in which Mustafa, filmed in a log cabin surrounded by Christmas gifts and fairy lights, and standing in a towel and a scarf, acts as the modern-day Santa Claus. Mustafa pledges to give Christmas gifts to all seven ...
Philips 'express yourself every day' by DDB
06 Dec 2011
Philips has launched a through-the-line campaign to inspire and enable men to express themselves in their shaving and grooming.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
