Troubled drugs giant AstraZeneca calls in dual agency support
15 May 2012 | by Hannah Crown and John Owens
executive s departure, which came just days after the roster was confirmed. A source said: The future ...
marketing by the company was slammed by the anti-smoking group Action on Smoking and Health, which claimed British American Tobacco was promoting a "school of cool" among young smokers. Action on Smoking ...
executive s departure, which came just days after the roster was confirmed. A source said: The future ...
Q: We're growing quickly internationally, but aligning our marketing activity is a nightmare. Not only do we have the cultural differences one would expect of different nationalities working together ... are in the room, I've seen six months' worth of work done in a day. Forcing people to take time out and focus ...
appointments in the coming days. ZenithOptimedia has looked after the UK AS Watson business for the past two ...
The account, which includes over-the-counter medicines including Tixylix, Savlon and anti-smoking product Nicotinell, is worth 9m in the UK, according to Nielsen. The global account is expected to be run from Starcom MediaVest Group s London office. The Publicis-owned agency will take on the business ...
national radio advertising campaign. Current SCA roster agencies include Fallon, Publicis Chemistry ...
Day football match in the trenches, the CEO s from normally daggers-drawn agencies chatted happily ...
The channel will broadcast 24-hours a day and will be produced by digital media company ETV Media Group. The channel will be available on Sky 642 and through Argos.co.uk/TV. Viewers will be able to purchase items and collect them from local Argos stores through the retailer's "check and reserve" service ...
portfolio. Advertising spend will be focused on national press and weekend supplements. Quentin Higham ...
The business will move out of ZenithOptimedia, which currently handles the account but did not repitch. Starcom, PHD and Maxus also pitched for the business two weeks ago. Vizeum was also on Pfizer's roster as it already works on the US drugs giant's smoking cessation projects. Universal McCann also ...
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