to remove filtersIdentifying the taste setters
09 Mar 2012 | by Jan Worsley
through which they influence others. These people help make up the minds of the nation when it comes ...
Search results for National No Smoking Day
Search filters:
Add Search Filters:
By Date
By Channel
- Ad campaign (3)
- Agency (6)
- Digital marketing (51)
- Direct Marketing (40)
- Marketing (276)
- More...
- Media (88)
- Public Relations (18)
- Research & Data (11)
- Less...
By Industry Sector
- Cosmetics / Toiletries (107)
- Household Products (82)
- OTC Drugs (21)
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
on national TV. P G took back ownership of what shopper value meant for its brands and enjoyed significant ...
Trends in audience behaviour around TV and online video
07 Mar 2012 | by Mads Holmen
all together. These days a show like Mad Men can be a success (critically and in terms ... cancelled. The Cosby Show had 50% household reach at its peak in the late 80s. These days American idol ...
Think BR: Why we are all so over Innocent
20 Feb 2012 | by Ben Branson
nice idea. Doing or asking for an Innocent is lazy marketing, and in this day and age the more ...
Frugal shoppers want more than the cheapest price
27 Jan 2012 | by Tim Eales
nearly as many private label brands as they do national brands. National levels vary from as much ... .5% in the USA. Shoppers still seem to prefer to buy national brands where they offer good value. Value is a ...
Britain's reality TV addicts
25 Aug 2011 | by Ashley Underwood
Last week saw the arrival of new series of the phenomenally popular X Factor and Big Brother franchises in the UK. Insights from Kantar Media s latest TGI survey demonstrate how marketers can cash in on the nation s fascination with celebrity by demonstrating who the most hardcore celeb fans are and how ...
Boots, Specsavers and Reckitt Benckiser add to NotW woes
07 Jul 2011 | by Rich Sutcliffe
, and will be seeking assurances that both current day policy is fundamentally different from that highlighted ...
Driving value from promotions
30 Jun 2011 | by Rod Street
. It s not all bad news for national brands though. The growth in promotional offers has pressed back on retailer ... value product at an affordable price. National brands will have to work harder than ever to keep ...
CREATIVE STRATEGY: Durex and JLS give one hope in the era of Z-listers
08 Jun 2011 | by Simon S Kershaw
behaving in a like fashion. JLS (http://www.jlsofficial.com) also did their bit for Red Nose Day earlier ...
Rimmel to roll out interactive in-text ads
18 Apr 2011 | by Sarah Shearman
Rimmel London, the cosmetics brand, is rolling out a digital campaign for its Sunshimmer and Day 2.... The Day 2 Night mascara's ad, features a mouse that acts like a "magic brush", lengthening the eyelashes ...
Additional Information
Campaign Jobs
- Mid/Senior User Experience Architect - Perm - London - £40K-50K Digital Gurus £40000 - £50000 per annum, London
- Account Director - £45-50k Digital Gurus £45000 - £50000 per annum, London
- Senior Digital Web Analyst (client-side) Digital Gurus £55000 - £75000 per annum, London
- Marketing Director Propel £70000 - £80000 per annum + £80000 + benefits, London
- Marketing Executive - £26k SAVVY Media Ltd £26k, London
Highest rated
Most viewed
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- Phones4U horror spot tops 2011's most complained about ads
- M&M characters test out 'British' costumes in Jubilee ad
- 'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
- WPP buys into digital data agency Predictys SAS
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
