to remove filtersP&G launches London 2012 Olympics campaign
18 Apr 2012 | by Emma Powell
to mark the 100-day countdown to the London 2012 Olympics....a light on the amazing work mums do every single day in raising their children. "At P G, our ...
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British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
marketing by the company was slammed by the anti-smoking group Action on Smoking and Health, which claimed British American Tobacco was promoting a "school of cool" among young smokers. Action on Smoking ...
Unilever rolls out 'Flush of Fortune' game for Domestos brand
26 Mar 2012 | by Sarah Shearman
Domestos, which offers fans the chance to win up to £1,000 every day..... The game starts at 6.30pm each day and ends 24-hours later, with the player whose face the ball lands ...
Kleenex to run 'wipe away' campaign for beauty line
19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
this week, using the strapline "wipe away your day"....cloths, used as a way to wipe away the entire day, not just make-up. The debut activity for the new ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
. Elsewhere, the commercial radio sector, which accounts for 3.8% of total national adspend, was the only ...
Public unruffled by 'sexy' outdoor ads
28 Feb 2012 | by Maisie McCabe
quantitative survey of a nationally representative sample of more than 1000 people. The online respondents ...
Dove erects Valentine's Day 'tweet screen'
13 Feb 2012 | by Sarah Shearman
of 350,000 people every day. Responses sent via Twitter or SMS will be posted on the screen ... on the screen, with commuters. On Valentine's Day tomorrow, commuters will be asked, "What do you love about ...
ZenithOptimedia retains Superdrug media
02 Feb 2012 | by Katherine Levy
appointments in the coming days. ZenithOptimedia has looked after the UK AS Watson business for the past two ...
Durex campaign promises to help couples get in sync
24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
launches in the lead-up to Valentines Day, allowing consumers to be "in-sync" with their virtual gaming ...
WFA unveils keynote speakers for Global Marketing Conference
23 Jan 2012 | by Arif Durrani
The event, which is being co-hosted by WFA's US member, the Association of National Advertisers (ANA), claims to be the first time the world's biggest marketers will be united in the world's biggest advertising market. The Global Marketing Conference aims to inspire showcase examples of great brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
