Opinion: The Marketing Society Forum
12 May 2010 | by Staff
getting half-a-page in the country's biggest tabloid newspaper on the day before a general election ...
on the UK s major grocery retailers, 24 hours a day." Along with the most recent monthly data ...
getting half-a-page in the country's biggest tabloid newspaper on the day before a general election ...
to do with the tournament. Justin Stark, director of national sales at atmAd says: 'The World Cup is a ...
online, it counts as one impression which is projected nationally. Previous surveys used a combination ...
order of the day. 'You communicate best when you use a graphic rather than a load of figures,' he adds ...
further, or, equally, bringing some of their content in,' says Cameron Day, business development director ... to quantify. Day cites research from McKinsey that shows how advocacy leads to sales increases ...
as fans. So when it comes to social media, indifference to Drench seems to be the order of the day ... ad. I like to know that a smoothie is now two of my five a day, but why ask the rabbit a question ...
shows that people who smoke, have pets and cook from scratch are more likely to use household fresheners ...
'. 'We used to have these vast cuttings books. But these days I'm far more interested in those selective ... on two national titles with the highest media consumption within our customer base. We also set a target ...
-generated content. In 56 days, the website islandreefjob.com attracted more than 47.5m page views and generated ... of the paradise island wrong on his second day, was the flipside to a campaign that won awards for the extent ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.