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Panadol to sponsor Keith Lemon's jump to ITV1

In the new programme, Lemon is set to become a modern day 'Jim'll Fix It' character, when he and celebrity helpers will meet people with problems, and try to help them and make their dreams come true. Lemon's switch to ITV1 follows his ITV2 game show 'Celebrity Juice', with team captains Holly Willoughby ...

Starcom MediaVest Group scoops $600m global Novartis media

The account, which includes over-the-counter medicines including Tixylix, Savlon and anti-smoking product Nicotinell, is worth 9m in the UK, according to Nielsen. The global account is expected to be run from Starcom MediaVest Group s London office. The Publicis-owned agency will take on the business ...

Smooth Radio signs promotional deal with Tetley

1000 every day. Special promotional packs of Tetley decaf featuring Smooth Radio's logo and a ... audiences. We're a nation of tea drinkers and what could be a more relaxing experience than a cuppa whilst ... of Smooth Radio's first year as a national service, the station reported an average weekly audience of 3 ...

Hi-Tech Media secures advertisers for washroom digital screen network

to sign up for Hi-Tech Media's new national digital outdoor advertising network in the restrooms of bars...majority stake in the start-up, Trendy Vend. The format will expand from its Liverpool base to a national ...

Ikea turns to Absolute Radio for bedroom promotion

, encouraging the nation to claim back bedtime and make the most of it. "As the partnership develops, we ...

Media Week introduces paid subscription model

.co.uk will now be able to access, for free, 15 news articles across the group over a 30-day period, prior ... bulletins and comment on the site. Registering also gives users access to a five-day free trial, free access ...

Media360: Pictures from the gala dinner and evening event

After a long day of educational seminars and sessions, delegates at this year's Media 360 were ... , to Starcom MediaVest and MEC, with a number of media-related jokes. The following day, delegates headed ... ; Sainsbury's head of national advertising Tom Hampson, and Tata Global Beverages regional president UK ...

Media360: Pictures from the conference

The first day of Media360 included a number of keynote sessions and seminars with leading figures from media agencies and owners. Speakers included: Adam Freeman , executive director , Guardian ... , CEO, Channel 4; and Tom Hampson, Sainsbury's head of national advertising. Read the latest news ...

Dreams appoints Starcom MediaVest Group to £35m account

as they take their next steps forward." Dreams is the nation s biggest bed retailer with over 260 stores ...

NMA names 2010's Top 10 most effective newspaper ads

of consumer response to national newspaper advertising and takes its lead from Kantar s TV creative ...

 

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