Think BR: Why we are all so over Innocent
20 Feb 2012 | by Ben Branson
nice idea. Doing or asking for an Innocent is lazy marketing, and in this day and age the more ...
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Marketing Guru on... avoiding chaos in the search for international growth
24 Feb 2012 | by Mhairi McEwan
Q: We're growing quickly internationally, but aligning our marketing activity is a nightmare. Not only do we have the cultural differences one would expect of different nationalities working together ... are in the room, I've seen six months' worth of work done in a day. Forcing people to take time out and focus ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ...
Dove erects Valentine's Day 'tweet screen'
13 Feb 2012 | by Sarah Shearman
of 350,000 people every day. Responses sent via Twitter or SMS will be posted on the screen ... on the screen, with commuters. On Valentine's Day tomorrow, commuters will be asked, "What do you love about ...
RB takes to Facebook to sell Cillit Bang extension
09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
and packaging, and is delivered within three days. Stefan Gaa, marketing director, RB UK, said the launch ...
Sector Insight: Vitamins and supplements
08 Feb 2012 | by Jane Bainbridge
-running the day-to-day business of Vitabiotics he sits on the council of the Health Food Manufacturers Association ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ...
ZenithOptimedia retains Superdrug media
02 Feb 2012 | by Katherine Levy
appointments in the coming days. ZenithOptimedia has looked after the UK AS Watson business for the past two ...
Unilever launches global charity foundation
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
(CSDW), promising to deliver one day of clean drinking water for every "like". Follow Loulla ...
Frugal shoppers want more than the cheapest price
27 Jan 2012 | by Tim Eales
nearly as many private label brands as they do national brands. National levels vary from as much ... .5% in the USA. Shoppers still seem to prefer to buy national brands where they offer good value. Value is a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
