Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...
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British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
marketing by the company was slammed by the anti-smoking group Action on Smoking and Health, which claimed British American Tobacco was promoting a "school of cool" among young smokers. Action on Smoking ...
Troubled drugs giant AstraZeneca calls in dual agency support
15 May 2012 | by Hannah Crown and John Owens
executive s departure, which came just days after the roster was confirmed. A source said: The future ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ... model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
="http://offlineHBPL.hbpl.co.uk/news/OKM/richedit/Matt Burgess.jpg" alt="" width="120" height="140" /> Burgess is responsible for the national marketing ...
Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp...in admiration. Earlier that day, Marketing interviewed Polman, a former Procter Gamble marketer whose ...
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
means "different pharmacies offer different services moving forward". Currently the NHS uses national ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative ... said: "Conceived five years ago, in the days before green saturation, it is essentially a clumsy ...
Brand Manager of the Week: Lucy Green
02 May 2012
new every day. He pushed the barriers and encouraged me to look at things differently. What ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
at Starbucks on your way in, your self-esteem is already heading south, and the working day hasn't even begun ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
