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Ernst & Young appoints UM International for global media

01 Jun 2012 | by Maisie McCabe

and national marketing teams will be able to lean on the work produced by UM International. Eddie Bowman ...

Trading places: this week's people moves

25 May 2012 | by Daniel Farey-Jones

, the head of press at Mindshare , is joining the national press marketing body, Newsworks , as its ...

Think BR: Online finance in the age of data

14 May 2012 | by Philip Dyte

moment just how much money, per bank, is spent in any single working day in London. Now, imagine ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

basis, by sponsoring one page post every day. Reach Generator guarantees a 75% reach of the page ... are incredibly important to Facebook, with 250 million uploaded every day. The Facebook Client Council ...

Bupa signs ad-funded deal for Wellbeing Hour on LBC 97.3

28 Feb 2012 | by Maisie McCabe

include the issues around stress, dementia, breast cancer, diabetes, obesity, smoking and alcohol ... available in Greater London on 97.3 FM, LBC is also broadcast nationally on digital and online at lbc ...

Nationwide renews product placement deal

23 Feb 2012 | by Maisie McCabe

The one-year extension follows research by ITV and Nielsen into Nationwide's initial three-month deal, which showed that seven out of ten viewers correctly recalled the brand the day after watching the programme. Product placement has been allowed in UK-originated television programming since February last ...

Barclays Pingit app attracts 120,000 downloads in five days

22 Feb 2012 | by Sarah Shearman

Pingit in the five days since it launched.

RBS-branded rugby app converts 50,000 downloads

21 Feb 2012 | by Daniel Farey-Jones

The free RBS 6 Nations Live Challenge app, designed to be used while watching the rugby tournament...-metre scrums and line-outs, take part in opinion polls, and answer RBS 6 Nations rugby quiz questions. Star ... downloaded on the social networking site. Its RBS 6 Nations Facebook page currently has 654,244 fans. Tim ... is fundamental to the succcess of sponsorship in the social media era and this is exactly what the RBS 6 Nations ...

Aviva signs radio deal to promote health insurance

20 Feb 2012 | by Maisie McCabe

The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio national station between 6am and 10am on Saturday and Sunday mornings, as well as a bespoke integrated ... national station in England in October 2010, and earlier this month, it reported a weekly reach of 3 ...

CNBC EMEA sales boss Paul Maraviglia steps down

13 Feb 2012 | by Mark Banham

stronger relationships with multi-national clients, coordinate pricing and planning across all regions ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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