19 Sep 1997
| by POPPY BRECH
to interest them in the story and scheduled 37 TV
and radio interviews.
Two days before A level ...
in the national
press and in national and regional broadcast media. To date, stage two
of the campaign has ...
13 Sep 1996
| by TOM DAWN
of the account s benefits nationally and
in the four pilot areas - north London and Luton, Yorkshire and
Humberside, the North-East and Wales.
Tactics
Barclays Press Office handled the national launch ...
the main target audience.
The campaign was then sustained through radio promotions, national ...
10 May 1996
Grabiner grabs United post
Telegraph managing director Stephen Grabiner, 37, has quit his post to
join the board at United News and Media as executive director newspapers
with overall responsibility for the national and regional newspapers
divisions and UK advertising periodicals. He replaces ...
25 Apr 1996
Barr wins promotions post
The National Magazine Company has appointed Liz Barr, the ad director of
its Manchester office, to the new position of deputy director of
promotions reporting to Jennifer Sharp who heads the centralised
promotions department which was set up in January.
Prunty ...