Barclays Pingit app attracts 120,000 downloads in five days
22 Feb 2012 | by Sarah Shearman
Pingit in the five days since it launched.
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AmEx campaign by Digitas and CP&B lands top Facebook Studio award
27 Feb 2012 | by Ian Darby
because it has legs and drives results. It s even been recognized as an official day by the Congress ...
Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio national station between 6am and 10am on Saturday and Sunday mornings, as well as a bespoke integrated ... national station in England in October 2010, and earlier this month, it reported a weekly reach of 3 ...
Credit Suisse sponsors Bloomberg+ iPad app
17 Jan 2012 | by Nick Batten
-net-worth individuals rely heavily on tablets in their day-to-day business lives. "They are frequent business ...
Comparethemarket.com 'tough decision' by VCCP
16 Jan 2012
The spot sees Orlov contemplating whether his ageing head of IT is still up for the job, prompting a tearful Sergei to fear that he s going to be sacked. However, rather than give him the boot, Orlov buys Sergei a new state-of-the-art laptop so he can work "all day and all night". The new ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
, Unilever's shift seemed apt. 10. THE UK RIOTS, BRANDS AND THE OCCUPY MOVEMENT Amid the national ...
Filling the digital skills gap
15 Jul 2011 | by Peter Crush
marketing strategy is first,' he adds. 'Spending 300 for a day-long course on SEO is just information when ... to manage it on a day-to-day basis if they are working through-the-line. Regular contact with the experts ... to run something from scratch, I'm able to ask the right questions. A one-day training course ...
Marketers and the social divide
15 Jul 2011 | by Adam Woods
to be hammering it all day long. I'm sure there are people who are crowbarred onto it, poor things, because ... is that it is experimental, to some extent, for everybody. I try to do something every day, but only if something moves me. I ...
Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'
08 Jul 2011 | by Simon Clift
Day football match in the trenches, the CEO s from normally daggers-drawn agencies chatted happily ...
Adspend is key to price comparison sites' success
03 Mar 2011 | by Sarah Shearman
the next day. However, its ads, which feature the opera singer Gio Compario, polarise viewers between ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
