Santander targets females with 'more human' marketing strategy
07 Mar 2012 | by Alex Brownsell
day, you save", with flashing clips of real people and fictional characters, to convey the message ...
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AmEx campaign by Digitas and CP&B lands top Facebook Studio award
27 Feb 2012 | by Ian Darby
because it has legs and drives results. It s even been recognized as an official day by the Congress ...
Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio national station between 6am and 10am on Saturday and Sunday mornings, as well as a bespoke integrated ... national station in England in October 2010, and earlier this month, it reported a weekly reach of 3 ...
Comparethemarket.com 'tough decision' by VCCP
16 Jan 2012
The spot sees Orlov contemplating whether his ageing head of IT is still up for the job, prompting a tearful Sergei to fear that he s going to be sacked. However, rather than give him the boot, Orlov buys Sergei a new state-of-the-art laptop so he can work "all day and all night". The new ...
888.com rolls out Big Brother Bingo
13 Jan 2012 | by Maisie McCabe
BigBrotherBingo.com will offer a range of games including 90 ball, five-line and penny bingo with guaranteed jackpots every day as well as 'Big Brother' prizes such as behind-the-scenes tours and VIP passes to eviction nights. The new site will be promoted through a TV ad campaign, created by Hero Media ...
More Th>n brings Freeman ad character to fore in new campaign
23 Dec 2011 | by Alex Brownsell
, day-to-day responsibility for the brand will pass to new marketing director Dominic Grounsell, who ...
Bupa showcases 60-year heritage with latest ads
23 Dec 2011 | by Alex Brownsell
The private healthcare company, which last year re-positioned around the line "Helping you find healthy" , is keen to build up knowledge of its history and business structure among potential customers. From Boxing Day (26 December), Bupa will kick off a print ad campaign, by WCRS, promoting its ...
The Annual 2011: Top 10 radio ads
20 Dec 2011 | by Staff
worries," the crocodile said. "Dive in. I've had a good nosh. Why shouldn't you?" Next day ... . The job's quick too - 30 minutes and you'll be on your way again. So you can get on with your day. Plus ... lasagne. When's your Dolmio day? 7. Cravendale, 'opposable thumbs' Having ditched its cast ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
, Unilever's shift seemed apt. 10. THE UK RIOTS, BRANDS AND THE OCCUPY MOVEMENT Amid the national ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
