Lloyds Bank analysts on why media remains significant to economy
19 Jan 2012 | by Chris Loring and Keith McLagan
from even five years ago. This has been keenly felt by newspaper publishers. The recent National ...
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Brand Barometer: Social media performance of Virgin Money
27 Apr 2012 | by Gemma Charles
DECEMBER Virgin's purchase of Northern Rock was questioned by the National Audit Office as it left taxpayers facing a potential loss of more than 400m. JANUARY There was a spike in mentions and reach score this month as Virgin Money announced a two-year sponsorship deal with Newcastle ...
Consumer: Young Driver Insurance
19 Jan 2012 | by John Owens
formers. STRATEGY AND PLAN The campaign engaged with national, regional and specialist media ... The event generated 230 pieces of coverage, including 26 national articles. MoneySavingExpert.com included ... policies a day, with spikes achieved after significant media hits. The Co-op has been invited to discuss ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
captured the hearts of the nation and raised millions of pounds. The brand has been carefully nurtured ...
Adwatch (Oct 19) - Top 20 recall: Halifax
19 Oct 2011 | by Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO
skip to table So, finally, Halifax is back. After the radio-station debacle and then a long hiatus while it chose a new agency, some fresh creative work has emerged. The idea is for Halifax's employees to express their regard for its customers through the medium of song; in this case, A Hard Day ...
Adwatch (Oct 12) - Top 20 recall: Moneysupermarket
12 Oct 2011
skip to table Tuvalu is a beautiful Polynesian island nation located about halfway between Hawaii and Australia. Small and sparsely populated, its annual GDP is about the same as the amount that moneysupermarket.com spends on media per year (about $31m, according to the CIA and Taylor Nelson, respectively ...
Adwatch (Oct 5) - Top 20 recall: Barclays
06 Oct 2011 | by Neil Dawson, Chief executive, BETC London
small step up (see what I did there?). In this day and age, that is to be applauded ...
Sector Insight: Debit and credit cards
28 Sep 2011 | by Jane Bainbridge
From the credit crunch to the nation's debt crisis, debt and credit on a national and worldwide scale have been much discussed over the past couple of years, but dealing with personal levels of debt ... of personal wealth management, and the days of consumers merrily 'maxing out' their credit cards are a distant ...
Adwatch (20 April) - Top 20 recall: NatWest aims to be helpful
20 Apr 2011 | by Sid McGrath, Planning partner, Karmarama
Skip to full table According to my mum, we live in troubled times. She reads the Daily Mail, so she should know - and my mum wouldn't lie to me. Prices are high, confidence low and not even the prospect of a royal wedding can ease our national anxiety. It's obvious, I know, but what we ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
