Agencies line up for LV= digital account
26 Apr 2012 | by Maisie McCabe
-ever campaign for its car-insurance brand after finding it was gaining more than 1,000 new customers every day. ...
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Ernst & Young appoints UM International for global media
01 Jun 2012 | by Maisie McCabe
and national marketing teams will be able to lean on the work produced by UM International. Eddie Bowman ...
Agencies line up for £5 million Claims Direct
22 Mar 2012 | by Katherine Levy
Direct. The media business is unaffected by the review. Claims Direct was bought by the national law ...
AmEx campaign by Digitas and CP&B lands top Facebook Studio award
27 Feb 2012 | by Ian Darby
because it has legs and drives results. It s even been recognized as an official day by the Congress ...
Nationwide renews product placement deal
23 Feb 2012 | by Maisie McCabe
The one-year extension follows research by ITV and Nielsen into Nationwide's initial three-month deal, which showed that seven out of ten viewers correctly recalled the brand the day after watching the programme. Product placement has been allowed in UK-originated television programming since February last ...
Legal & General appoints Inferno
02 Feb 2012 | by Sara Kimberley
for launching the company's new brand campaign, which will feature Legal General's strapline, "every day ... understand big life events. The branding agency Smith Milton created the company's "every day matters ...
The Year Ahead For ... the City
12 Jan 2012 | by Alex DeGroote
-gazing is the order of the day, and the media sector likes nothing better than analysing the media sector! And this ...
Virgin Money undertakes Branson stunt as part of ad campaign
10 Jan 2012 | by John Reynolds
bank." Press ads, running in the national press, features a five-point list of why customers should ...
TfL excludes payday loan companies from big money sponsorships
09 Jan 2012 | by Maisie McCabe
TfL traditionally offers revellers free travel on London buses and the London Underground between 11:45pm on New Year's Eve until 4:30am on New Year's Day as part of a deal with a corporate sponsor. Wonga.com's deal to sponsor the free travel for New Year's Eve 2010 was highly criticised for giving ...
The Annual 2011: Top 10 radio ads
20 Dec 2011 | by Staff
worries," the crocodile said. "Dive in. I've had a good nosh. Why shouldn't you?" Next day ... . The job's quick too - 30 minutes and you'll be on your way again. So you can get on with your day. Plus ... lasagne. When's your Dolmio day? 7. Cravendale, 'opposable thumbs' Having ditched its cast ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
