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Campaign first for JCDecaux's Profiler

Car manufacturer Subaru has booked a national campaign through Brilliant Media and Kinetic to run for a month from today (15 January) on 100 Premiere billboards. The Profiler tool establishes the profile of the audience passing each of JCDecaux s large-format sites, as opposed to taking data ...

Friends Provident hires Ptarmigan

Philip Moore. Friends Provident is now being run on a day-to-day basis by executive chairman Sir Adrian ...

Yahoo! forms global alliance with CNBC to distribute Yahoo! Finance

will include commentary and analysis of the day s top business stories, pre-market opening buzz, interviews ...

Zurich takes ad spots on C4 on-demand service

The campaign will run across the online film and TV service for one month. The creative was produced by Publicis. The deal is part of the global brand campaign for Zurich to promote its Because change happenz proposition. It has already been featured on TV, online, national press, and specialist ...

Equi=Media wins Imagine Homes account

The off and online account will be focused on driving customer acquisitions. All media activity will be aimed at new entrants to the managed buy-to-let property market and experienced investors looking to expand their portfolio. Equi=Media is now going to increase its media presence from national ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.