to remove filtersDurex 'how in-sync are you?' by Euro RSCG London
19 Jan 2012
. An online social game will follow in the run-up to Valentine s Day. The How In-Sync Are You? game ...
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Tablets for kids help Leapfrog rule toy fair
01 Feb 2012 | by Ben Hall
these days of social media and the internet, that's a very quick way to get the message out." He added ...
Red Letter Days 'nothing says 'thank you' like Red Letter Days' by Quiet Storm
21 Nov 2011
The work uses footage of real people enjoying the brand s Indoor Skydiving, Spa Day and Rally Driving experiences. The 30 second spots will run across a number of UK digital and satellite and television stations with media planning and buying handled by MNC. ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
Tweet sent to rival Walkers on a celebratory day for Tyrrells earlier this year, he wrote: 'Just heard ... is the 'Alternative Five-a-day', which is made up of 'A ploughman's lunch', 'A tale from the good old days', 'A hearty ...
Specsavers drops 'should've gone' strapline in koala ad
08 Aug 2011 | by Sara Kimberley
The ad created in-house by Specsavers Creative, starts with a woman sitting under a tree reading a newspaper ad for its contact lens offer. The koala falls out of a tree, then approaches the astonished woman and takes the paper from her to read the ad. The spot launched nationally last night (7 August) as part ...
Profile: Simon Morris, chief marketing officer of LoveFilm
07 Jul 2011 | by Sarah Shearman
, hippy days, I think there must be something in having the word "love" in our brand name.' Morris ... % in the UK. He refers to the early days of the company as 'trench warfare', coinciding with the post ... , but everything has its day. We came along when an evolution was happening. In fact, we drove that; if we hadn ...
Adwatch (June 29): Moonpig.com delivers its message
29 Jun 2011 | by Mark Orbine, Creative director, VCCP
about Moonpig.com? Boom. Job done, mine's a pint.' Before Moonpig, Father's Day cards consisted of a cartoon bloke stood on a golf course with the line 'Number one Dad'. These days, there is no need ... idea like that, the best strategy is to just show it. Moonpig's latest TV spot has a Father's Day ...
Sony parodies 'balls' ad in Wimbledon campaign
15 Jun 2011 | by Matt Williams
by a national press campaign, as well as radio, eCRM and experiential activity, with 10,000 branded ...
TV ad to encourage people to smoke outside
23 May 2011 | by Sara Kimberley
campaign to highlight the risks that smoking indoors has on children....today (23 May), to coincide with National Child Safety Week and National Family Week. Running across areas including Gloucestershire, Dorset, and Cornwall, the ad will encourage families to smoke outside the house, by educating them about the poisonous chemicals produced by smoke that lingers in the home ...
Heineken UK marketing director Sarah Warby on agencies 'saying they can do everything' and the role of pubs in society
18 May 2011 | by Gemma Charles
've got a brand that lionises the bloke in the street who does a hard day's work,' says Warby ... and the South Pacific archipelago Vanuatu. 'We drove and camped everywhere, did fiveto six-day walks with our ... - some reports state that as many as five pubs are closing down in the UK every day - Warby says ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
