to remove filtersApple welcomes former Dixon boss with £36m 'golden hello'
28 May 2012 | by Nick Batten
on customer service and relationships with suppliers. News of Browett's windfall comes days after Tim Cook ...
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Helen Edwards: Lies, damn lies and 'dataviz'
30 May 2012 | by Helen Edwards, PPA Business columnist of the year
can catch him on his one-day course, 'Presenting Data and Information', running this summer in the US ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
The National Basketball Association (NBA) is one of the world's biggest and most respected sports
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
of a music tour or venue O2 struck a deal with Live Nation in 2008 to rebrand the Academy music ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
on their glory days. To generate desirability, these brands need to reinvent themselves for a new generation ... to meet modern day standards. How do brands build trust? Marketers are operating in a more ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
days' proposition, for example, is well-communicated and has the flexibility to work across markets, so ... stellar over the next five years. Energy for the day. Energy for the brand. Look at the amazing ... are the nationalities. Right now, British brands represent a relatively safe investment for cash rich Chinese companies ...
Brand Manager of the Week: Natasha Whiting
16 May 2012
to the ground. Every day is different and exciting - and I love it. What was your first job and how did you ... anyone else. If I had to choose, Angelina Jolie for a day or two please. What's your favourite pub ...
We'll Call You - McVitie's Jaffa Cakes
16 May 2012
McVitie's: Hello, McVitie's customer care. Mktg: Hi, I saw something in the paper the other day about McVitie's using milk chocolate on its Jaffa Cakes. McVitie's: Not that I'm aware of. We haven't been informed in this office. Mktg: Oh. I thought you had a milk chocolate-coated Jaffa ...
Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
working days. It will keep you honest. If you're a planner for a pub group, volunteer for back ... of their rites-of-passage induction to the brand. Gradually, though, the day-job pressure takes over and they ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
. However, Gissing argues the facts were misconstrued, claiming that offers were advertised on quieter days ... between here and having a multi-national and highly profitable business. It will go through lots of ups ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
