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Daily deal site DiscountVouchers.co.uk hires Rooster PR

The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade ... up, including Marks Spencer, Red Letter Days, Sainsbury s, Fitness First and Sky. ...

Entertainment: Lappset happy with angry approach

awareness and create interest from potential customers To gain national media coverage. Strategy and plan Maxim targeted national journalists and news agencies to secure their attendance ...

Consumer: Lego builds brand quality at St Pancras

to secure coverage with national and online media in the run-up to Christmas To encourage more ...

PHA Media picked to promote Nicky Clarke hair styling range

, which has an agency in Manchester, sought to galvanise national coverage by focusing on an agency based ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ... model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

to 55 days. In addition, the average size of All About Tea's customer by annual turnover is up from ...

Marc Pritchard interview: How P&G 'cracked' social ROI

to what and so you know what drove the money. It's interesting that when we did the Mother s Day event ... there and it gets 7,000 hits in three days, it's a pig! Take it down. Do something else. With Old Spice we knew ...

Entertainment: Cover-up boosts Shakespeare attractions

's premiere, the stunt was sold in to national broadcast journalists, who were invited to visit a Shakespearean expert at the trust on launch day, when the world-famous Gower Memorial statue in Stratford ... Breakfast, as well as CNN and Russia NTV. The story featured 224 times during five days across UK regional ...

Water dispenser BIBO calls in Bite to appeal to gadget-loving men

to consume eight cups of water a day away from the convenience of the office water cooler. ...

Commercial TV and radio remain strong in Q1

. Elsewhere, the commercial radio sector, which accounts for 3.8% of total national adspend, was the only ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.