No red carpet for Netflix
04 Nov 2011 | by Sarah Shearman
LoveFilm et al will be taking the US movie-rental brand's UK foray very seriously.
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No room in the UK: can new retailers succeed on the high street?
21 Nov 2011 | by Matthew Chapman
Does the closure of Best Buy's UK stores sound a warning to other overseas retailers looking to set up shop here, asks Matt Chapman.
Clare Mullin on cleaning out the cobwebs at the National Trust
24 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
Clare Mullin, marketing director at the National Trust, has come a long way since cracking Japan for Dyson.
National Lottery introduces suave new character for EuroMillions ad
06 May 2011 | by Sara Kimberley
Camelot, the National Lottery operator, is supporting the launch of its first Tuesday EuroMillions draw with an ad campaign featuring a carefree millionaire called Hector Riva.
Helen Edwards on Branding: No cheer for Brand Britain
20 Apr 2011 | by Helen Edwards
. Are countries brands? Yes and no. It's a clear 'yes' when viewed from the demand side of the equation. People ...
Marketing Society launches green action day
16 Feb 2011 | by Gemma Charles
The Marketing Society, sustainability charity Start, and Business in the Community have launched an initiative aimed at uniting marketers around a "green" action day.
Fiat creates 'no congestion charge' campaign
04 Feb 2011 | by Katherine Levy
Fiat has booked a special outdoor build as part of a campaign highlighting how the latest addition to the Fiat family, the Fiat 500 TwinAir, has been declared exempt from the £10 a day London congestion charge.
Christmas and Boxing Day break online retail records
27 Dec 2010 | by Staff
Online retailers enjoyed a welcome boost following a December blighted by weather-related disruption with Christmas Day achieving record figures and Boxing Day proving to be the busiest online shopping day of the year.
Christmas Day online sales tipped to be a record at £153m
22 Dec 2010 | by Sarah Shearman
Christmas Day, a day traditionally absolved from the excessive seasonal spending, could see consumers parting with up to £153m, according to analysis from the Interactive Media in Retail Group (IMRG).
Helen Edwards on Branding: No clear line of insight
20 Oct 2010 | by Helen Edwards
Marketers should view with some scepticism the 'insights' presented to them by research agencies.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
