Think BR: Why we are all so over Innocent
20 Feb 2012 | by Ben Branson
nice idea. Doing or asking for an Innocent is lazy marketing, and in this day and age the more ...
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Think BR: In whom we trust
18 May 2012 | by Jo Boyd
on their glory days. To generate desirability, these brands need to reinvent themselves for a new generation ... to meet modern day standards. How do brands build trust? Marketers are operating in a more ...
Think BR: How to maximise your intangibles in a potential insolvency situation
27 Dec 2011 | by Stuart Whitwell
, Jane Norman and Borders. Thomas Cook shares recently plummeted by more than 75% in just one day ...
Think BR: Why Adidas will miss the mark with third agers
13 Oct 2011 | by Alison Meredith
of National Statistics). Other key stats which illustrate the pressures this group are under include ...
Boots, Specsavers and Reckitt Benckiser add to NotW woes
07 Jul 2011 | by Rich Sutcliffe
, and will be seeking assurances that both current day policy is fundamentally different from that highlighted ...
Think BR: What a hot, dry summer means for brands
23 May 2011 | by Ross Webster
, where we go in the day, our mood and crucially how we choose to spend our money. Brits are renowned for their obsession with the elements, indeed there are 135 million conversations about the weather every day ... very hot days and little precipitation. By late summer the South East could experience a severe drought ...
Brands get behind Comic Relief 2011
18 Mar 2011 | by Sarah Johnson
Brands from British Airways to TK Maxx have supported this year's Red Nose Day push for Comic
Are you part of Middle Britain?
21 Feb 2011 | by Richard Jenkings
% higher than the national average at 47,268 per year. Although outgoings are also higher, mainly ... the national average. Almost half (48%) of Middle Britons perceive themselves coping financially rather ... the national average of 6%. However, outgoings are likely to increase faster than the national average ...
Mattel launches online Valentine's campaign to reunite Barbie and Ken
04 Feb 2011 | by Sarah Shearman
The toy dolls separated on Valentine's Day 2004 after more than 43 years together. Mattel has launched a campaign on the Barbie and Ken site , which asks visitors to vote for Barbie to take back, or remain apart from, Ken. It has a "Love-o-meter" to gauge voters opinions on the matter. Currently ...
Christmas and Boxing Day break online retail records
27 Dec 2010 | by Staff
-related disruption with Christmas Day achieving record figures and Boxing Day proving to be the busiest online...and 32% increase in traffic from Christmas Eve to Christmas day. Boxing Day managed to top this by 26%, recording a peak in traffic 12% higher than the previous busiest day, 5 December. Experian ... . Boxing Day's most popular UK retail websites by share of visits Rank Website ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
