ZenithOptimedia retains Superdrug media
02 Feb 2012 | by Katherine Levy
appointments in the coming days. ZenithOptimedia has looked after the UK AS Watson business for the past two ...
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Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
. Elsewhere, the commercial radio sector, which accounts for 3.8% of total national adspend, was the only ...
MRM Meteorite wins Vauxhall DM brief
12 Jan 2012 | by Sara Kimberley
nation" with the deal. MRM Meteorite declined to comment. ...
Specsavers drops 'should've gone' strapline in koala ad
08 Aug 2011 | by Sara Kimberley
The ad created in-house by Specsavers Creative, starts with a woman sitting under a tree reading a newspaper ad for its contact lens offer. The koala falls out of a tree, then approaches the astonished woman and takes the paper from her to read the ad. The spot launched nationally last night (7 August) as part ...
Sony parodies 'balls' ad in Wimbledon campaign
15 Jun 2011 | by Matt Williams
by a national press campaign, as well as radio, eCRM and experiential activity, with 10,000 branded ...
TV ad to encourage people to smoke outside
23 May 2011 | by Sara Kimberley
campaign to highlight the risks that smoking indoors has on children....today (23 May), to coincide with National Child Safety Week and National Family Week. Running across areas including Gloucestershire, Dorset, and Cornwall, the ad will encourage families to smoke outside the house, by educating them about the poisonous chemicals produced by smoke that lingers in the home ...
Wallpaper magazine allows readers to personalise Rolex ad
18 May 2011 | by Oliver Luft
The ad will appear on the back cover of the magazine and can be tailored by readers using an online application. Readers can pick the watch to appear in the ad from a choice of two, and then select a date that will appear on the face of their chosen watch, next to the line "Some days are made ...
National Lottery introduces suave new character for EuroMillions ad
06 May 2011 | by Sara Kimberley
Camelot, the National Lottery operator, is supporting the launch of its first Tuesday EuroMillions...Tuesdays doesn't have to be the most boring day of the week any more, with the new Tuesday EuroMillions ...
NatMag joins Carat's MagazineWorks initiative
08 Mar 2011 | by Katherine Levy
Aegis-owned Carat has signed the National Magazine Company to its MagazineWorks Initiative, which...day consumers." Carat is currently working on MagazineWorks 3. A spokesperson for the agency said ...
The history of advertising 5 - Gibbs SR: first UK TV commercial
18 Feb 2011
other ads - including those for Guinness, Surf, National Benzole, Brown Polson custard and Summer ... of goods to the working class is against the national interest". Safeguards put in place ... banned any TV advertising for undertakers, money lenders, smoking cures or treatments for alcoholism ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
