Blue Rubicon launches agency Surname & Surname
08 Mar 2012 | by Sara Luker
of the ferocious creative agencies that come up with amazing stunts but don't deliver on the day-to-day ...
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Mischief PR grows management team to match post-acquisition ambition
12 Mar 2012 | by John Owens
really been growing from day one, we re now part of a much bigger group so there s a huge opportunity ...
Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'
29 Feb 2012 | by Keith Weed, chief marketing officer, Unilever
not possible with national media companies. Adapt or die There are three things our industry needs ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
for discounts to save a few pennies, or are willing to spend extra on day-to-day luxuries rather than big ... for mobile devices. 'Mobile is always on throughout the day and peaks at weekends: 20% of all searches have ... more of the web in-store. 'Multichannel retailers offering same-day delivery will be in the US ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
having first child has gone up from 28 in 2000 to 30 in 2011. Source: Office for National ... a nationally representative sample, and 450 were Marie Claire readers. Nicola Clark is head ...
Shine Communications named Sunday Times Best Small Company to Work For
27 Feb 2012 | by John Owens
Shine Communications has claimed the top spot in the Sunday Times' national survey of small
Woman at centre of EU jam battle brings in Citypress
24 Feb 2012 | by John Owens
A woman thrust into the national media spotlight over an EU battle to have the produce she sells
Sue Garrard: From pensions to Pot Noodles
23 Feb 2012 | by Matt Cartmell
on the Victoria Embankment and confides: 'I may be here for the rest of my days, but if there is another great job ... ,' she says fondly. 'It's very fulfilling and satisfying. 'There was never a day when we were not on the first three pages of a national newspaper, and it was rarely a celebration of what we were doing. There ...
Campaigns: Food & Drink - N-ice way to promote frozen foods
23 Feb 2012 | by John Owens
been altered to include frozen vegetables. N-ice was fully booked each day, serving more than 600 ...
Think BR: Why we are all so over Innocent
20 Feb 2012 | by Ben Branson
nice idea. Doing or asking for an Innocent is lazy marketing, and in this day and age the more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
