Apple welcomes former Dixon boss with £36m 'golden hello'
28 May 2012 | by Nick Batten
on customer service and relationships with suppliers. News of Browett's windfall comes days after Tim Cook ...
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Helen Edwards: Lies, damn lies and 'dataviz'
30 May 2012 | by Helen Edwards, PPA Business columnist of the year
can catch him on his one-day course, 'Presenting Data and Information', running this summer in the US ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
The National Basketball Association (NBA) is one of the world's biggest and most respected sports
Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade ... up, including Marks Spencer, Red Letter Days, Sainsbury s, Fitness First and Sky. ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
of a music tour or venue O2 struck a deal with Live Nation in 2008 to rebrand the Academy music ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
awareness and create interest from potential customers To gain national media coverage. Strategy and plan Maxim targeted national journalists and news agencies to secure their attendance ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
on their glory days. To generate desirability, these brands need to reinvent themselves for a new generation ... to meet modern day standards. How do brands build trust? Marketers are operating in a more ...
Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
to secure coverage with national and online media in the run-up to Christmas To encourage more ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
days' proposition, for example, is well-communicated and has the flexibility to work across markets, so ... stellar over the next five years. Energy for the day. Energy for the brand. Look at the amazing ... are the nationalities. Right now, British brands represent a relatively safe investment for cash rich Chinese companies ...
Brand Manager of the Week: Natasha Whiting
16 May 2012
to the ground. Every day is different and exciting - and I love it. What was your first job and how did you ... anyone else. If I had to choose, Angelina Jolie for a day or two please. What's your favourite pub ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
