online, it counts as one impression which is projected nationally. Previous surveys used a combination ...
further, or, equally, bringing some of their content in,' says Cameron Day, business development director ... to quantify. Day cites research from McKinsey that shows how advocacy leads to sales increases ...
as fans. So when it comes to social media, indifference to Drench seems to be the order of the day ... ad. I like to know that a smoothie is now two of my five a day, but why ask the rabbit a question ...
handout to keep their brands alive. It was always going to be a difficult day, but the tone was set early ...
struck a deal with music promoters Live Nation/AMG to rename the 11 venues O2 Academy from 1 January 2009. The venues are majority-owned by Live Nation in conjunction with promoters Metropolis Music and SJM Concerts ... Mars is using a national press campaign for its Uncle Ben's sauces to target busy mothers who ...
about the benefits of vehicle rental.' The re-launch follows its merger with National Car Rental ...
not conflict with the marketer's day job. 'It can become a major distraction for an executive,' he says ... of a personal brand, to retain the National Lottery licence. A fellow of the Royal Society of Arts ...
to lower media costs in 2009, estimating that national press rates will fall by an average of 5% next year ...
will run in the Conde Nast title in its national editions in the UK, France, Germany, Spain, Italy ...
. The poll of more than 3,000 Brits found that being able to shop any time of the day or night, price ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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