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Honda 'Matthew's day off' by RPA

To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller's Day Off back

Campaign Viral Chart: Honda's Ferris ad is top of the class

Honda's homage to 'Ferris Bueller's Day Off', featuring Matthew Broderick, tops this week's chart...Appetite for RPA's idea was so big that the teaser for "Matthew's day off" was shared 90,178 times ... game-day ads, from Audi, Acura and H M, have entered the lower half of the chart, each securing ... 30-days ago are not included. Due to technical issues with Twitter's API, shares from the social ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ...

CREATIVE STRATEGY: Flaming Ferraris all round for Honda's 80s tribute

-V.: The plot goes like this: Matthew Broderick, the star of 1986 flick 'Ferris Bueller s Day Off', reprises ...

Honda courts grown-up Ferris Bueller fans

Honda has released a two-minute long homage to 'Ferris Bueller's Day Off' featuring an older...'Matthew's Day Off' has been posted online and a shorter version will be broadcast on US television during the Super Bowl on Sunday (5 February). The ad was created by Honda's US agency RPA and was directed by Todd Phillips and produced by Moxie Pictures. The full film includes several references ...

W+K Honda campaign lands top Anna award

Wieden+Kennedy has won the top prize at the Awards for National Newspaper Advertising for the third

RFU adopts player focus to tackle media setbacks

Following a disastrous 2011 for the national side, Sophie Goldschmidt, RFU chief commercial officer, admitted in an exclusive interview with Marketing that the organisation needed to improve its ... will unveil a series of campaigns this year, including a 6 Nations push. The RFU is focusing on three key ...

Who owns your Twitter followers?

What is the real value of a Twitter follower? This is a question that has largely been ignored by brands in the nascent years of the platform. With 100 million active users a month - an 82% increase from the start of 2011 - many of whom tweet during their working day about their brand and related ...

Interactive: Twelve ideas for 2012

as a modern nation.' Crow characterises the Games as equivalent to '17 days of a royal wedding' a mood of national celebration and recession escapism will present a welcome relief to brands. Whether ... in just nine days. In an age of diminishing profit margins, the continued success of Apple, a brand ...

The Annual 2011: Top 10 radio ads

worries," the crocodile said. "Dive in. I've had a good nosh. Why shouldn't you?" Next day ... . The job's quick too - 30 minutes and you'll be on your way again. So you can get on with your day. Plus ... lasagne. When's your Dolmio day? 7. Cravendale, 'opposable thumbs' Having ditched its cast ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.