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Public unruffled by 'sexy' outdoor ads

28 Feb 2012 | by Maisie McCabe

quantitative survey of a nationally representative sample of more than 1000 people. The online respondents ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

including Hard Day's Night and Walking on Sunshine was fourth in the table. The ads were created by Adam ...

Customer publishing: The evolution of engagement

04 Nov 2011 | by Nicola Clark

is an editor. 'In the old days, the editor was at Vogue or GQ but now everyone can curate their own collections ...

Will product placement take branded content to the next level?

21 Oct 2011 | by David Benady

expects this to increase. This year, such programming includes Style the Nation, funded by New Look ... early days, however, and much will rest on the success of the programmes and placements launched over ... suggests we have recruited consumers to the brand.' NEW LOOK/STYLE THE NATION, CHANNEL 4 New Look ...

Uniqlo targets Westfield Stratford City

13 Sep 2011 | by Maisie McCabe

and is part of outdoor media owner JCDecaux's contract for the outdoor media on the National Express East ...

Media Week introduces paid subscription model

20 Jul 2011 | by Staff

.co.uk will now be able to access, for free, 15 news articles across the group over a 30-day period, prior ... bulletins and comment on the site. Registering also gives users access to a five-day free trial, free access ...

Media360: Pictures from the gala dinner and evening event

13 Jun 2011 | by Jeremy King

After a long day of educational seminars and sessions, delegates at this year's Media 360 were ... , to Starcom MediaVest and MEC, with a number of media-related jokes. The following day, delegates headed ... ; Sainsbury's head of national advertising Tom Hampson, and Tata Global Beverages regional president UK ...

Media360: Pictures from the conference

10 Jun 2011 | by Jeremy King

The first day of Media360 included a number of keynote sessions and seminars with leading figures from media agencies and owners. Speakers included: Adam Freeman , executive director , Guardian ... , CEO, Channel 4; and Tom Hampson, Sainsbury's head of national advertising. Read the latest news ...

Online retail spending passes £300bn

25 May 2011 | by Ben Bold

years. Electricals is the second best-performing sector, up 996% since February 2002. The nation ... to the Office for National Statistics. ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

attention has turned to the brand's 25m sponsorship of the home nations' football teams. 79: OSCAR ... -ray's days are numbered and it will be 'passed by as a format'. In a year when Kinect became the fastest ... last year official figures revealed that RBS was receiving more than 1600 complaints a day and data ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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