The most irritating ads of 2011
10 Jan 2012 | by David Benady
including Hard Day's Night and Walking on Sunshine was fourth in the table. The ads were created by Adam ...
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Brand barometer: Social media performance of Ultimo
02 Mar 2012 | by Gemma Charles
set', to coincide with Valentine's Day, to her 113,000 followers. Racy pics, celebrity ambassadors ...
Sector Insight: Sports clothing and footwear
01 Dec 2011 | by Jane Bainbridge
on the day England played the US. Indeed, one in 10 consumers say they are likely to buy more sportswear ...
Sector Insight: watches and jewellery
23 Nov 2011 | by Jane Bainbridge
for National Statistics. Mintel forecasts that sales of watches and jewellery (not including costume ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
captured the hearts of the nation and raised millions of pounds. The brand has been carefully nurtured ...
Think BR: Why Adidas will miss the mark with third agers
13 Oct 2011 | by Alison Meredith
of National Statistics). Other key stats which illustrate the pressures this group are under include ...
Britain's reality TV addicts
25 Aug 2011 | by Ashley Underwood
Last week saw the arrival of new series of the phenomenally popular X Factor and Big Brother franchises in the UK. Insights from Kantar Media s latest TGI survey demonstrate how marketers can cash in on the nation s fascination with celebrity by demonstrating who the most hardcore celeb fans are and how ...
Luxury BRIC by BRIC: the most unstoppable market in the world?
22 Aug 2011 | by James Murphy
Please click here for your complimentary trend download Affluence in a developing world from our website. It is hard to open a business magazine in any language these days ... dirty word. But truthfully such is the nature of West-to-East globalisation these days ...
Adwatch (July 20): Top 20 recall - Specsavers turns action-packed
20 Jul 2011 | by Robin Garton, Creative director, MBA
deliberate move away from its parodies of TV iconography, but it feels like a step back. In the days ...
Online retail spending passes £300bn
25 May 2011 | by Ben Bold
years. Electricals is the second best-performing sector, up 996% since February 2002. The nation ... to the Office for National Statistics. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
