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Think BR: In whom we trust

18 May 2012 | by Jo Boyd

on their glory days. To generate desirability, these brands need to reinvent themselves for a new generation ... to meet modern day standards. How do brands build trust? Marketers are operating in a more ...

Think BR: How to maximise your intangibles in a potential insolvency situation

27 Dec 2011 | by Stuart Whitwell

, Jane Norman and Borders. Thomas Cook shares recently plummeted by more than 75% in just one day ...

Appointment to View: behind the scenes of the M&S Christmas ad

12 Dec 2011 | by Georgina Brazier

Upon a Star is really beautiful". The ad took five days to shoot and was shot at Elstree Studios ...

Think BR: Why Adidas will miss the mark with third agers

13 Oct 2011 | by Alison Meredith

of National Statistics). Other key stats which illustrate the pressures this group are under include ...

Britain's reality TV addicts

25 Aug 2011 | by Ashley Underwood

Last week saw the arrival of new series of the phenomenally popular X Factor and Big Brother franchises in the UK. Insights from Kantar Media s latest TGI survey demonstrate how marketers can cash in on the nation s fascination with celebrity by demonstrating who the most hardcore celeb fans are and how ...

Luxury BRIC by BRIC: the most unstoppable market in the world?

22 Aug 2011 | by James Murphy

Please click here for your complimentary trend download Affluence in a developing world from our website. It is hard to open a business magazine in any language these days ... dirty word. But truthfully such is the nature of West-to-East globalisation these days ...

Think BR: What a hot, dry summer means for brands

23 May 2011 | by Ross Webster

, where we go in the day, our mood and crucially how we choose to spend our money. Brits are renowned for their obsession with the elements, indeed there are 135 million conversations about the weather every day ... very hot days and little precipitation. By late summer the South East could experience a severe drought ...

Brands get behind Comic Relief 2011

18 Mar 2011 | by Sarah Johnson

Brands from British Airways to TK Maxx have supported this year's Red Nose Day push for Comic

Christmas and Boxing Day break online retail records

27 Dec 2010 | by Staff

-related disruption with Christmas Day achieving record figures and Boxing Day proving to be the busiest online...and 32% increase in traffic from Christmas Eve to Christmas day. Boxing Day managed to top this by 26%, recording a peak in traffic 12% higher than the previous busiest day, 5 December. Experian ... . Boxing Day's most popular UK retail websites by share of visits Rank Website ...

Moody Britain 2010: Putting the pieces back together

29 Sep 2010 | by Pulse @ McCann London

An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation...of recession, being far more involved with controlling the day to day budget. Consequently ... the next 12 months, the results follow a similar pattern, with the nation s women intending to cut down ... significant section of people with the need and desire to feel more part of the nation. The major political ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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