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Kantar releases grocery data app

10 Aug 2010 | by Jacob Mathias

on the UK s major grocery retailers, 24 hours a day." Along with the most recent monthly data ...

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

online, it counts as one impression which is projected nationally. Previous surveys used a combination ...

The Work

08 Feb 2010

as fans. So when it comes to social media, indifference to Drench seems to be the order of the day ... ad. I like to know that a smoothie is now two of my five a day, but why ask the rabbit a question ...

Mark Kleinman on marketing and the City: The ins and outs of M&S

07 Apr 2009 | by Mark Kleinman

analyst at Credit Suisse, who said it was as 'clear as day' that M S was losing market share. Since ... into the national fabric as M S. Mark Kleinman is City editor of The Sunday Telegraph 30 seconds on Justin King ...

Flash sales pose threat to future brand health

25 Nov 2008 | by Miranda Fitzgerald

flat-rate discounts on all products in-store for one to three days to galvanise consumer spending ... discount.' A Debenhams spokesman said: 'Our three-day sale created a real buzz. In Bromley, for example ... days will be quieter. It might work initially, but not long-term.' Debenhams, which has run a November ...

Digital & Direct brief: Ernest Jones launches promotion

18 Nov 2008

. The campaign, created by Haygarth, includes a 36-page in-store brochure, point-of-sale material and national

The Week in marketing: 11 November 2008

11 Nov 2008 | by Staff

struck a deal with music promoters Live Nation/AMG to rename the 11 venues O2 Academy from 1 January 2009. The venues are majority-owned by Live Nation in conjunction with promoters Metropolis Music and SJM Concerts ... Mars is using a national press campaign for its Uncle Ben's sauces to target busy mothers who ...

Levi's changes digital strategy with new website

16 Oct 2008 | by Fiona Ramsay

The new sites, at www.eu.levi.com and www.501.com, were created by digital agency Duke using video, 3D rendering and flash. The new European site allows users to create their own look and style by entering details such as their name, gender, clothing preference, age and nationality. Each brand ...

Marketers build brand 'me' to promote their careers

14 Oct 2008 | by Brian Oliver

not conflict with the marketer's day job. 'It can become a major distraction for an executive,' he says ... of a personal brand, to retain the National Lottery licence. A fellow of the Royal Society of Arts ...

Consumers force marketers to drop secrecy

14 Oct 2008 | by Gemma Charles

LONDON - The days of brands adopting secretive working practices could be numbered - companies

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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