Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
couple of days as some excellent traditional media coverage has over five months,' blogged Shoes Of Prey ...
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No room in the UK: can new retailers succeed on the high street?
21 Nov 2011 | by Matthew Chapman
,' predicts Clark. Emslie believes the days of new domestic brands bursting onto the scene could also ...
Marc Jacobs ad banned over child sexualisation complaints
09 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
The ad for the Marc Jacobs scent, which is owned by Coty UK, features Fanning in a pink polka-dot dress that reveals part of her thigh, leaning back on one arm with an over-sized bottle of the perfume placed between her legs. The print ad ran in a selection of national titles including the Sunday Times ...
Helen Edwards on Branding: Sixty is the new old
09 Nov 2011 | by Helen Edwards
to the Office for National Statistics, there are now 10,000 centenarians in Britain, compared with only about ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
captured the hearts of the nation and raised millions of pounds. The brand has been carefully nurtured ...
Customer publishing: The evolution of engagement
04 Nov 2011 | by Nicola Clark
is an editor. 'In the old days, the editor was at Vogue or GQ but now everyone can curate their own collections ...
Clarks targets younger men
03 Nov 2011 | by Nicola Clark
, which harks back to their school days which might drive negative associations of being dragged into a ...
The rise of the online pop-up shop
28 Oct 2011 | by Mary Cowlett
Company magazine to introduce US Design, an online pop-up shop open for just 30 days. This offered ... for each sale, with the entire transaction managed by MyPopupShop. After 30 days, users can decide whether ... . As a further example, he highlights a 90-day bricks-and-mortar World Cup pop-up football shop that his ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
expects this to increase. This year, such programming includes Style the Nation, funded by New Look ... early days, however, and much will rest on the success of the programmes and placements launched over ... suggests we have recruited consumers to the brand.' NEW LOOK/STYLE THE NATION, CHANNEL 4 New Look ...
Forget catwalks - This is how to get boys into fashion
20 Oct 2011 | by Dominic Goldman and Marcel Kornblum
. They were all simply told: "When the camera is on you, perform." Despite three long shoot days ... the first day of shooting, we spent the night in the edit suite. To allow people to click on any ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
