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Speedo UK seeks brand boost in run-up to London 2012 Olympics

25 Jan 2012 | by Elizabeth Pears

as head of marketing at Vision Express. Brandnation was first appointed by Speedo in 2007 to handle day-to-day ...

Mywardrobe.com shifts editorial focus in favour of sales drive

24 Jan 2012 | by Nicola Clark

packaging and offering next-day delivery options to worldwide destinations. ...

SHIFT: Personalisation key to coping with the death of the tribe

20 Jan 2012 | by Nicola Clark

Marketers instinctively like to segment people into 'tribes', but the days of the defined target...into a digital contact, leaving the days of rooting around for business cards behind. It's also free ... cards are exchanged every day, many of which are lost or mislaid. Cardmunch is a simple solution ...

H&M features Beckham in debut Super Bowl TV ad

18 Jan 2012 | by John Reynolds

The David Beckham Bodywear collection will launch on February 2, in store and online, three days before the Super Bowl. The clothes collection is made up of a range of underwear styles, including briefs, boxers, T-shirts, pyjamas and long johns. Beckham, a global fashion icon, has previously ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

including Hard Day's Night and Walking on Sunshine was fourth in the table. The ads were created by Adam ...

Think BR: How to maximise your intangibles in a potential insolvency situation

27 Dec 2011 | by Stuart Whitwell

, Jane Norman and Borders. Thomas Cook shares recently plummeted by more than 75% in just one day ...

Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

20 Dec 2011 | by Rachel Barnes

be available to download from iTunes the same day, with 25p from each sale going to Weight Watchers chosen ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... . 'We set out this year to capture the mood of the nation and hit the right note with customers, and we ... .22 10 18 National Lottery AMV BBDO/ OMD UK 11 134 20.3 31.87 11 ...

Appointment to View: behind the scenes of the M&S Christmas ad

12 Dec 2011 | by Georgina Brazier

Upon a Star is really beautiful". The ad took five days to shoot and was shot at Elstree Studios ...

Is there a silver lining for brands in the fallout from the euro crisis?

06 Dec 2011 | by Noelle McElhatton

Small wonder. For those brands with interests in Europe, it is hard to overstate the potential impact of a single-currency break-up. Not least because if countries leave the euro, a huge devaluation of their national currencies will follow, making imported brands in those countries very expensive indeed ...

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