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Food & Drink: Take your hat off to Benito's tweet deal

with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations...these characteristics at its core. By a stroke of luck, the Mexican celebration of Day of the Dead - or Dia de los ... it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ... their main meal if they visited in Day of the Dead fancy dress such as skull face-painting, Hawaiian shirts ...

Sonic Drive-In 'the tax cut game' by Goodby, Silverstein & Partners

Sonic Drive-In in the US is celebrating Tax Day by having an all-day, half-price happy hour

McDonald's 'first day' by Leo Burnett

Entitled "first day", the ad, created by Leo Burnett, aims to capture the reassuring feeling of familiarity a visit to McDonald's gives its customers. The ad shows a young man on his first day in a new job. ...

Brand Republic inducts its first Hall of Famers

At the gala dinner of BrandMax, the marketing event held over two days at London s Altitude 360, Brand Republic welcomed half a dozen leaders, brands and innovators into its Hall of Fame launched, with partners LBi and Bigmouthmedia, to celebrate its 10 th anniversary. Following an editorial panel ...

TV art critic to chair Marketing Design Awards judging

It will be the third time that Graham-Dixon, who has also served as a judge on the Turner, BP National Portrait and British Animation Awards, has chaired the Marketing Design Awards. The Marketing Design Awards reward design and brand marketing agencies, consultancies and practices, in-house teams ...

Trading places: this week's people moves

national sales director Ged Weston as national sales controller, replacing Cennydd Roberts , who has ...

Trading places: this week's people moves

) Media National Magazine Company chief executive Arnaud de Puyfontaine has been appointed ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

Brief To produce an image that promotes VIP days at England's 6 Nations Rugby matches. The aim ... was intended to be a heightened dramatisation of his passion for typography. Government (national local ... Photography Creative agency Iris Nation Creative team Neale Horrigan, Art Director. Leigh Wallace ...

What Next in Digital?

. On a day-to-day basis, it's about delivering on time and where that is so, creative and production can ...

Start small, aim big

Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... Dreads went on to give interviews in the national media, thus spreading the "It Doesn't Have To Happen ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.