to remove filtersGuinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
bar staff. AMV BBDO was behind the Guinness online film for St Patrick's Day that featured friends ...
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Brazen to 'bring out the cake' for McVitie's
28 May 2012 | by Hannah Crown
driving product coverage for the cake range, generating social media content and gaining national media ... and capture the mood of the nation. Brazen owner Nina Webb added: We are on board to amplify elements ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ... model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ...
RKCR/Y&R lands advertising brief for brewers association
10 May 2012 | by Anne Cassidy
A consortium of the nation's largest brewers has appointed Rainey Kelly Campbell Roalfe
Pilgrims Choice 'good choice' by Karmarama
09 May 2012
Karmarama has created the first national through-the-line campaign for Pilgrims Choice, the cheddar
Mr Kipling 'Jubilee celebrations' by JWT London
09 May 2012
Mr Kipling is launching a national campaign celebrating the Queen's Diamond Jubilee.
Pepsi 'live for now' by TBWA\Chiat\Day
09 May 2012
The pop star Nicki Minaj stars in a global Pepsi campaign by TBWA\Chiat\Day that aims to encourage
Foster's 'Lucy' by Adam & Eve
02 May 2012
The new 40-second execution breaks nationally on May 7. ...
Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted
01 May 2012 | by Loulla-Mae Eleftheriou-Smith
, Cornwall, and will be carried by 8,000 people on its 70-day tour of the UK. The outdoor push is part ...
Strongbow 'get the job done' by St Luke's
01 May 2012
Created by St Luke s with media planning and buying through MediaVest, the campaign launched with a 60-second TV execution called "push it" that aired nationally on 30 April. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
