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Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

Almost 31 million people will be attending a Jubilee party as the nation comes together...Contacts suggests that the nation will throw off apathy and make it an event to remember. In 1977, the year of the Silver Jubilee, Britain was a nation riven with industrial strife, nuclear war was seen as a real possibility and the nation really needed cheering up. In 2002 we celebrated the Golden ...

Trading places: this week's people moves

16 Mar 2012 | by Daniel Farey-Jones

, has promoted Phil Daniel and Mick Tedder to the respective roles of national sales director ...

Think BR: Why we are all so over Innocent

20 Feb 2012 | by Ben Branson

nice idea. Doing or asking for an Innocent is lazy marketing, and in this day and age the more ...

Generation Y: Demanding diners who expect healthy eats and good value

10 Feb 2012 | by Stephen Mellor

that drinking, smoking and clothes purchases now tend to come much further down the list of priorities than ever ...

CREATIVE STRATEGY: Snickers scores with a sweet insight

09 Feb 2012 | by Simon S Kershaw

Feeling peckish? Is it that time of day? Being famished can affect us in strange ways. I don

Appointment to view: Behind the scenes of the Tropicana Sunrise

30 Jan 2012 | by Georgina Brazier

it blew over the crane and installation. Luckily, it was a very still day. The sun needed 260,000 watts ... of the day brand ambassadors distributed over 35,000 cartons and bottles of Tropicana in Trafalgar Square and the surrounding area. At the close of the day, the Tropicana sun set at 7.33pm. More footage ...

Frugal shoppers want more than the cheapest price

27 Jan 2012 | by Tim Eales

nearly as many private label brands as they do national brands. National levels vary from as much ... .5% in the USA. Shoppers still seem to prefer to buy national brands where they offer good value. Value is a ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

24 Jan 2012 | by Simon S Kershaw

and the slogan, "A Mars a day helps you work, rest and play". Now, in the era of morbidly obese children, how ... 150,000 new players to our national game a target that will be tracked via Sport England s Active ...

A toast to sensible drinkers

24 Jan 2012 | by Ashley Underwood

People who drink alcohol every day are 31% more likely than the average drinker to be social grade...have at least two days a week completely clear of alcohol. Most would agree that without a public ... but is also commercially shrewd. Those who drink every day are 31% more likely than the average drinker ... this group anyway for the reasons outlined above. Those who drink once a day are 40% more likely than ...

CREATIVE STRATEGY: Vegemite wins gold for wit

10 Jan 2012 | by Simon S Kershaw

of this month. Australia Day. Jars of Vegemite will feature the stories of the Toast of a Nation ... . The Kraft brand s current Toast of a Nation TV campaign salutes down-to-earth heroes like, er ... of Australia Day. Will any of this boost sales? Every Aussie I know, here and on other side of the globe ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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