Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
bar staff. AMV BBDO was behind the Guinness online film for St Patrick's Day that featured friends ...
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R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who ... an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
a Fan-Nation app to create their own super fan character. Coca-Cola is currently running a 'Coke ...
Carlsberg launches star-studded football-focused ad
11 May 2012 | by Sara Kimberley
change of focus from previous years and to celebrate the fans, showing what we do as a nation to get ... are sure will resonate with the nation." ...
RKCR/Y&R lands advertising brief for brewers association
10 May 2012 | by Anne Cassidy
A consortium of the nation's largest brewers has appointed Rainey Kelly Campbell Roalfe
Pepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
TBWA\Chiat\Day has created the debut TV ad for Pepsi's first global campaign, 'Live For Now', which
Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted
01 May 2012 | by Loulla-Mae Eleftheriou-Smith
, Cornwall, and will be carried by 8,000 people on its 70-day tour of the UK. The outdoor push is part ...
Clipper Tea turns to Aardman Animation for TV push
25 Apr 2012 | by Kate Lloyd
the 'IT Crowd' and animated by Aardman Animation, who have worked with Clipper since its first national ...
Keith Chegwin joins The Collective campaign
17 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The digital campaign, called 'The Collective Assignments', is a sampling mechanic intended to drive national awareness of the brand and consumer engagement through the digital community. "Assignment #1" asks consumers to "like" a dedicated Facebook page to win one of 2,000 free pots ...
Schweppes summer campaign celebrates British heritage
16 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
distinctly British brand, we're thrilled to be gearing up for a summer of national celebrations, positioning ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
