Medical body calls for Olympic ban on Coke and McDonald's
16 Apr 2012 | by Daniel Farey-Jones
the support of sponsors "such as Coca-Cola" as many as 170 of the 20 National Olympic Committess would ...
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Schweppes summer campaign celebrates British heritage
16 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
distinctly British brand, we're thrilled to be gearing up for a summer of national celebrations, positioning ...
Healthy snack brand Bear launches debut campaign
13 Apr 2012 | by John Reynolds
The ad campaign, created in-house, kicks off next week and will run across national press, outdoor, point-of-sale activity, sampling, newsletters and social media. Victoria Willis, head of marketing at Bear, believes the campaign will prompt a significant uplift in sales. She said: "The brand ...
Weetabix launches campaign for new golden syrup variant
13 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
April), under the cereal's "Fuel for big days" strapline....The campaign for Weetabix Golden Syrup, created by Bartle Bogle Hegarty, is called 'Dad's Day Out ... positioning the brand as the ideal cereal for facing the day ahead. Francesca Davies, marketing manager ... and positions Weetabix Golden Syrup as the perfect way for everyone to fuel up for those days, which ...
Weetabix 'dad's day out' by BBH
12 Apr 2012
It focuses on the role the cereal can play in helping families through a busy day, featuring a series of events in which an exhausted dad tries to keep up with his energetic son. The ad is supported by digital and social media activity, and will encourage consumers to talk about the product ...
PepsiCo set to beat Coke in race to remove sugar from 'vitamin' water
12 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
of Health's responsibility deal, which aims to cut five billion calories from the nation's daily diet . ...
John Smith's creates responsible drinking campaign around Grand National
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
National, which will include its first-ever TV ad to air at Aintree....around the event in the history of its eight year sponsorship. The Grand National begins on April 12 ... April), and will be live for the next three days. It feeds into the brand s heavyweight outdoor campaign to promote its title sponsorship of the Grand National for the second year running ...
Innocent introduces smaller smoothie bottles
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
.83. The 160ml bottles contain less than 100 calories and one portion of the recommended "five-a-day", compared ...
Land Securities seeks PR help for Trinity Leeds launch
11 Apr 2012 | by Sara Luker
share our ambition to launch Trinity Leeds to our customers regionally and nationally. The venue ...
Whitehouse Consultancy appointed to fight VAT on sports drinks
10 Apr 2012 | by Matt Cartmell
. Members of the Alliance include Consumers for Health Choice, MaxiMuscle, CLF, the National Food Manufacturers Association and the National Association of Health Stores. The campaign will be directed ... to be scrapped. The letter has collected more than 11,000 signatures in five days. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
