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areas such as mental health awareness, teenage pregnancies and cigarette smoking. Campaigns ...
year - to run a US-wide PR campaign in support of HIV vaccine research. The National Institute of Allergy and Infectious Diseases (NIAD), which is part of the National Institutes of Health, awarded ... . 'We need the help of individuals, families and communities who are losing valuable people every day ...
The Department of Health has appointed Media Reach Advertising to handle an anti-smoking campaign targeted at the Asian community. The agency, which specialises in targeting ethnic ... through cigarette-smoking among men and chewing tobacco paan among women,' said MRA head of PR Jenne ...
and the national Floodline. The integrated advertising, PR and direct marketing campaign, co ... coverage and implement a national media campaign for Flood Action Week, in conjunction with Circus ... last year) to Flood Action Week. National press and broadcast media were targeted and the strategy ...
The Royal National Institute for the Blind has launched a six-month education campaign, 'Changing...The Royal National Institute for the Blind has launched a six-month education campaign, 'Changing the way we think about Blindness'. Handled solely by the charity's in-house five-strong communications team, headed by Lynne Stockbridge, the campaign aims to change minds about sight-loss and show ...
HELEN TRIDGELL, National Advertising Benevolence Society...HELEN TRIDGELL, National Advertising Benevolence Society The most common causes of stress are to do with lack of consultation and poor internal communication. People aren t briefed properly, so ... and sharp deadlines. It s when they happen twice a day that people feel out of control and stressed ...
s readership is over 10 million readers a day, giving more than a quarter of the country a chance to see ...
Derek Draper, who soared to national prominence a year ago by boasting of his relationships...Derek Draper, who soared to national prominence a year ago by boasting of his relationships with Government ministers, has relaunched himself in the most hyperbolic of industries: marketing. Draper has teamed up with Robert Smith and Paul Jeffrey, who were partners at advertising agency Partners ...
of the EU in 2001 and extend its national ban on TV advertising to children under 12 introduced in 1991 ...
of smoking. But the line between the two can be blurred when it comes to general business issues like ... of anti-smoking pressure group ASH, believe the grey areas to be found in the new regulatory system ... that smoking kills 120,000 people per annum in the UK and costs the NHS between #1.4 and #1.7 billion ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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