29 May 2012
| by Matthew Chapman
The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
The Big Jubilee Lunch is a National Lottery-funded project created by the Cornwall-based social enterprise and supported by MasterCard, EDF Energy, Kingsmill and Asda.
It encourages communities to hold group lunches with friends, family and neighbours on the day.
The ad shows people from all over ...
22 May 2012
| by Noelle McElhatton
The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility
09 May 2012
| by Simon S Kershaw
I've always had a love/hate relationship with the National Trust. This is based on extensive...the National Trust's apparent lack of imagination and its pandering to a certain demographic. If, as someone said, the Church of England is the Tory party at prayer, then the National Trust was ever ...
!" And indeed, a live source of milk was grazing in the nearest field.
But in recent years, the National ...
27 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
" with them.
It ends with the statement, "Unbranding cigarette packs wont stop everyone from smoking ...
25 Apr 2012
| by Helen Edwards, PPA Business columnist of the year
the charity you choose to enrich - Islamic Aid, The Piano Trio Society, the National Rifle Association - you ...
16 Apr 2012
| by Arif Durrani
Responding to a report from the Academy of Medical Royal Colleges in which comparisons were made between some food companies and tobacco giants, ISBA slammed its findings and timing, coming little more than 100 days before the start of the London 2012 Olympics, as "simply opportunistic, ambush PR ...
05 Apr 2012
| by Gemma Charles
, the Department of Health (DH) rolled out its first major 'health-harm' anti-smoking drive for five years across ...
focused on its benefits to the nation too often. While COI adspend has fallen drastically, under Labour ...
, including the tax-reminder ads featuring Moira Stewart, and anti-smoking campaigns. 'Anti-smoking ...
04 Apr 2012
| by Noelle McElhatton
For those who rue the COI's demise, there was comfort in a TV ad that debuted last Saturday.
Broadcast a day after the doors of Hercules House finally closed, the first post-COI TV campaign was hard-hitting Department of Health (DH) fare.
An ad highlighting the dangers of second-hand smoking brought back ...
02 Apr 2012
The four executions will appear on specially selected digital poster sites, online and in print.
The creative work was produced on a pro-bono basis by the WPP agency Blue Hive, supported by the award-winning photographer James Day and the retoucher Dennis Tuffnell.
More than 20 digital 48-sheet sites were donated ...