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National Lottery promotes its 'genuine' Olympic contribution

The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling

Big Jubilee Lunch project in TV push

The Big Jubilee Lunch is a National Lottery-funded project created by the Cornwall-based social enterprise and supported by MasterCard, EDF Energy, Kingsmill and Asda. It encourages communities to hold group lunches with friends, family and neighbours on the day. The ad shows people from all over ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility

CREATIVE STRATEGY: National Trust rediscovers the joys of childhood

I've always had a love/hate relationship with the National Trust. This is based on extensive...the National Trust's apparent lack of imagination and its pandering to a certain demographic. If, as someone said, the Church of England is the Tory party at prayer, then the National Trust was ever ... !" And indeed, a live source of milk was grazing in the nearest field. But in recent years, the National ...

Cancer Research UK campaign supports removal of tobacco brands

" with them. It ends with the statement, "Unbranding cigarette packs wont stop everyone from smoking ...

Charities should share tax burden

the charity you choose to enrich - Islamic Aid, The Piano Trio Society, the National Rifle Association - you ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

Responding to a report from the Academy of Medical Royal Colleges in which comparisons were made between some food companies and tobacco giants, ISBA slammed its findings and timing, coming little more than 100 days before the start of the London 2012 Olympics, as "simply opportunistic, ambush PR ...

The Government Communication Centre: life after the COI

, the Department of Health (DH) rolled out its first major 'health-harm' anti-smoking drive for five years across ... focused on its benefits to the nation too often. While COI adspend has fallen drastically, under Labour ... , including the tax-reminder ads featuring Moira Stewart, and anti-smoking campaigns. 'Anti-smoking ...

Editor's Comment: Why Whitehall needs the professionals

For those who rue the COI's demise, there was comfort in a TV ad that debuted last Saturday. Broadcast a day after the doors of Hercules House finally closed, the first post-COI TV campaign was hard-hitting Department of Health (DH) fare. An ad highlighting the dangers of second-hand smoking brought back ...

Brake 'got the msg?' by Blue Hive

The four executions will appear on specially selected digital poster sites, online and in print. The creative work was produced on a pro-bono basis by the WPP agency Blue Hive, supported by the award-winning photographer James Day and the retoucher Dennis Tuffnell. More than 20 digital 48-sheet sites were donated ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.