Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
each encounter around 1,000 commercial communications per day Some topics when used creatively ...
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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
01 Jun 2012 | by Ben Hall
of times they have been shared on Facebook, Twitter and the blogosphere. Ads launched more than 30 days ...
National Lottery promotes its 'genuine' Olympic contribution
29 May 2012 | by Matthew Chapman
The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
again enters the chart with another election video outlining his plans from 'day one' in office ... , Twitter and the blogosphere. Ads launched more than 30 days ago are not included. Due to technical ... 5. Mitt Romney 'day one' created in-house 23,573 shares this week All time: 23,575 shares ...
Campaign Viral Chart: Musical flashmob plays its way to the top
18 May 2012 | by Ben Hall
and the blogosphere. Ads launched more than 30 days ago are not included. Due to technical issues with Twitter ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
shared on Facebook, Twitter and the blogosphere. Ads launched more than 30 days ago are not included ...
NCDV 'drag him away' by JWT London
09 May 2012
JWT has enlisted JCDecaux's e-motions format in an interactive campaign for the National Centre
Every Mother Counts 'no Mother's Day' by CHI & Partners New York
09 May 2012
In the film, celebrity mums including Turlington, Jennifer Connelly and Debra Messing encourage others to join in solidarity by "disappearing" on 13 May, US Mother s Day, by taking no phone calls, sending no e-mails, not engaging in social media and requesting no gifts. The spot was directed ...
Controversy surrounds Argentine Olympic ad
04 May 2012 | by Sarah Johnson and Georgina Brazier
Argentina and Britain. A study by the Poder Ciudadano Foundation, which is the Argentinean national ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
