Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
each encounter around 1,000 commercial communications per day Some topics when used creatively ...
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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
01 Jun 2012 | by Ben Hall
of times they have been shared on Facebook, Twitter and the blogosphere. Ads launched more than 30 days ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
again enters the chart with another election video outlining his plans from 'day one' in office ... , Twitter and the blogosphere. Ads launched more than 30 days ago are not included. Due to technical ... 5. Mitt Romney 'day one' created in-house 23,573 shares this week All time: 23,575 shares ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
The Big Jubilee Lunch is a National Lottery-funded project created by the Cornwall-based social enterprise and supported by MasterCard, EDF Energy, Kingsmill and Asda. It encourages communities to hold group lunches with friends, family and neighbours on the day. The ad shows people from all over ...
Campaign Viral Chart: Musical flashmob plays its way to the top
18 May 2012 | by Ben Hall
and the blogosphere. Ads launched more than 30 days ago are not included. Due to technical issues with Twitter ...
Department of Health reviews anti-smoking ad brief
17 May 2012 | by Sara Kimberley
The Department of Health is reviewing the advertising agency arrangements on its high-profile anti-smoking...to explain the dangers of second-hand smoke in cars and in the home. The review follows recent indications from the Government that it plans to intensify the crackdown on smoking in the UK. Last month ... . However, government adspend on encouraging the public to stop smoking has fallen considerably under ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
shared on Facebook, Twitter and the blogosphere. Ads launched more than 30 days ago are not included ...
Time to Change mental health campaign calls account review
10 May 2012 | by Maisie McCabe
-profile national campaign like this fresh and effective, it s important to evaluate agencies over a period of time ...
Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
shared on Facebook, Twitter and the blogosphere. Ads launched more than 30 days ago are not included ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
