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National Lottery promotes its 'genuine' Olympic contribution

29 May 2012 | by Matthew Chapman

The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility

Cancer Research UK campaign supports removal of tobacco brands

27 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

" with them. It ends with the statement, "Unbranding cigarette packs wont stop everyone from smoking ...

Charities should share tax burden

25 Apr 2012 | by Helen Edwards, PPA Business columnist of the year

the charity you choose to enrich - Islamic Aid, The Piano Trio Society, the National Rifle Association - you ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

16 Apr 2012 | by Arif Durrani

Responding to a report from the Academy of Medical Royal Colleges in which comparisons were made between some food companies and tobacco giants, ISBA slammed its findings and timing, coming little more than 100 days before the start of the London 2012 Olympics, as "simply opportunistic, ambush PR ...

The Government Communication Centre: life after the COI

05 Apr 2012 | by Gemma Charles

, the Department of Health (DH) rolled out its first major 'health-harm' anti-smoking drive for five years across ... focused on its benefits to the nation too often. While COI adspend has fallen drastically, under Labour ... , including the tax-reminder ads featuring Moira Stewart, and anti-smoking campaigns. 'Anti-smoking ...

Editor's Comment: Why Whitehall needs the professionals

04 Apr 2012 | by Noelle McElhatton

For those who rue the COI's demise, there was comfort in a TV ad that debuted last Saturday. Broadcast a day after the doors of Hercules House finally closed, the first post-COI TV campaign was hard-hitting Department of Health (DH) fare. An ad highlighting the dangers of second-hand smoking brought back ...

Government returns to shock tactics in latest anti-smoking ad

31 Mar 2012 | by Gemma Charles

The government is rolling out a new hard-hitting anti-smoking campaign, highlighting the dangers...: "This new national secondhand smoking campaign is one of the most iconic, hard-hitting campaigns we have ... The drive, which will run across TV, press and radio is the first "health harm" anti-smoking ... ). It follows a call at the end of last year by the British Medical Association to ban smoking in cars ...

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

27 Mar 2012 | by Staff

Olympics in 2010. Large parts of the site will be occupied by P G for 17 days during the Games, with a ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

24 Mar 2012 | by Gemma Charles

of Health Responsibility Deal, which aims to cut 5bn calories from the nation's daily diet....the Children's Food Campaign, dismissed the plan as "an industry game of smoke and mirrors". "We note ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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