Media Bitch's Diary 31 May
31 May 2012 | by Media Bitch
Day is anything to go by. Each year the little poppets at the channel's parent company Viacom ...
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Ernst & Young appoints UM International for global media
01 Jun 2012 | by Maisie McCabe
and national marketing teams will be able to lean on the work produced by UM International. Eddie Bowman ...
Double Standards - 'Media agencies need to be comms specialists'
31 May 2012
as ever; media is still only a small part of their day job. Agencies now have to package and sell ... really want? Gone are the days of media agencies dragging their knuckles along the ground and talking ... recommendations and confidence that their agencies can deliver the best effective solutions. At the end of the day ...
How digital can turn a great story into a super-franchise
31 May 2012
day and each innovative development. Ultimately, through these wholly integrated experiences ...
Twitter in agency hunt to boost consumer appeal
29 May 2012 | by Sara Luker
footballer Fabrice Muamba was jailed for 56 days. The pitch comes after newly appointed European comms ... is the fourth most active nation of tweeters, according to Semiocast. Twitter has 24 million ...
Eden Project 'Big Jubilee Lunch' by UM London and McCann London
25 May 2012
A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...
Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade ... up, including Marks Spencer, Red Letter Days, Sainsbury s, Fitness First and Sky. ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
, the head of press at Mindshare , is joining the national press marketing body, Newsworks , as its ...
The Football Association of Wales calls in Freshwater
23 May 2012 | by John Owens
The agency will be overseeing a range of events to generate greater awareness of FAWs work across all levels of football in Wales, from grassroots development to the national team. The work ... books for UEFA and FIFA tournaments and an online condolence book following the death of Wales national ...
Media360: Claudine Collins on being followed by Rubins and Parker
22 May 2012 | by Maisie McCabe
the conference's first day, Collins named Jon O Donnell, group commercial director at the London Evening Standard ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
