Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
on Trafalgar Square and counting down to the start of the Olympics, stopped working with 499 days to go causing ...
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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
01 Jun 2012 | by Ben Hall
of times they have been shared on Facebook, Twitter and the blogosphere. Ads launched more than 30 days ...
National Lottery promotes its 'genuine' Olympic contribution
29 May 2012 | by Matthew Chapman
The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling
National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
The National Trust is targeting new audiences and young visitors with a Jubilee-themed augmented...time the National Trust has used augmented reality technology and fits in with its growing commitment ... campaign manager at the National Trust, said: "The collaboration with Aurasma is designed to encourage ...
Eden Project 'Big Jubilee Lunch' by UM London and McCann London
25 May 2012
A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
again enters the chart with another election video outlining his plans from 'day one' in office ... , Twitter and the blogosphere. Ads launched more than 30 days ago are not included. Due to technical ... 5. Mitt Romney 'day one' created in-house 23,573 shares this week All time: 23,575 shares ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
enges and ends with him handing her the keys to a new Polo on the day she leaves home, thereby ensuring ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
Match promotion, and claiming its prices were checked against other retailers on the same day. A ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
, who has filmed ads for Adidas and music videos for Lily Allen. The filming was done over five days ...
Nike kick-starts global football campaign starring Ribery and Neymar
21 May 2012 | by Matthew Chapman
Manchester United, Juventus and the US Youth National team. One player will win a place at the Nike ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
